The fashion industry is going through a somewhat painful transition from analog to digital, induced by the coronavirus pandemic and the relentless rise in global temperatures, triggering climate change and increasing pressure on the industry to become more sustainable.
To continue to trade in the face of these challenges, fashion brands have adopted digital prototyping methods, thereby reducing waste and streamlining physical production post-lockdown. The bag design software online helps luxury brands to adopt new digital trends and let their buyers determine what stays in and what goes out.
Handbag Design Software Helps Brands in Reinventing Virtual Measures
The digital trend is not a new concept, and it has revamped the way we eat, shop, and communicate, but you could argue that the fashion industry is yet to keep up. Like many other industries, the recent backlash has provided both the opportunity and the much-needed trigger for fashion to self-reflect and develop a new approach to survive. While many global brands have adapted to these changes, other fashion industry visionaries are reinventing. Viewing the current fashion industry challenges within the context of shifting consumer desires and online behaviors, some are devising an entirely new business model for fashion consumption, with no physical outputs.
Here are a few ways digital technology helps leading in the luxury industry:
- Promoting an Inclusive Model
As part of its biodiversity strategy, the luxury group, Kering, is committed to generating a net positive impact on biodiversity by 2025. It aims to regenerate one million hectares of farms and rangelands throughout its supply chain and supporting the protection of an additional one million hectares of “irreplaceable” habitat through independent conservation programs. Companies often supported biodiversity as part of their corporate social responsibility programs, rather than their operations. The statement holds true because everything from raw material to selling the product, the fashion brands have always taken from the planet and never gave anything in return until now. The digital technology helps brands adopt an inclusive model where they can also respect biodiversity and carefully perform their business processes.
Unearthing Biodiversity in Fashion – This Wednesday July 1st at 3:00pm CET, join Kering and @GFAgenda in a unique masterclass to understand the changing relationship between fashion and biodiversity.
Register here: https://t.co/JKjHAiOYJ9 #KeringForSustainability pic.twitter.com/5gwzWU8R58
— Kering (@KeringGroup) June 29, 2020
- Collaborating Men and Women Fashion Together
Another way to control the brands from overstepping on nature is by combining both genders’ fashion and provide them a chance to wear unisex products and show-off their style. This may also be a nod to increasing gender fluidity, which is becoming more mainstream within both fashion and beauty retail. Gen Z is among the most gender-aware and gender-diverse population in history, and will soon account for 40% of global consumers this year. The bag maker software enables brands to break down the gender wall and let customers design and buy all kinds under one roof. The tool comes with an in-built digital preview helping buyers understand and check minute details in the product they wish to customize, and based on it; they can create their fashion sense. It ensures no product is wasted, and buyers purchase what they ordered.
- Trusting Your Power to Engage Customers
Brands are aware of the power they hold, and therefore, they are trying to make the most of it by engaging with customers and accessing them. The Millennial dollar doesn’t stretch too far either, but you have the most populist spenders between the two groups. The fashion brands are always seeking options that help them increase engagement with customers, and this time Nintendo’s Animal Crossing: New Horizons has come to their rescue. The label has been flooded with a lot of high-end fashion brand designs on their digital platform since its latest installment back in March, and people are buying into the feature. Animal Crossing allowed for the recreation of designs from brands like Marc Jacob, Kirin, Sandy Liang, and Valentino. These brands have been available in the game’s digital store.
Wearing Valentino on #AnimalCrossing?
— Valentino (@MaisonValentino) May 4, 2020
The Ball is in Your Court-
The digital platform has become one of the most viable options to survive in the fierce competition of the luxury market for brands. The more they invest their time in the digital realm, the higher are the chances of them succeeding. This kind of engagement is the battle other brands have faced in translating luxury through digital mediums, which have not been easy for some high-end fashion brands. The bag design online by iDesigniBuy helps luxury fashion houses to make room for recent technological development and allow their buyers to translate their idea of fashion into reality.
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