The rapid advancement in the fashion and luxury domains has led experts and brands to mitigate its impact on the environment. Fashion houses need to expedite their strategies to cater to future generations’ needs while also focusing on their revenues. On similar notes, our bag designing software helps luxury companies to focus on reducing their carbon footprints and help meet customers’ demands. Its novel customization solution aids luxury brands and retailers in counter the overproduction narrative by letting their customers design their handbags, purses, and backpacks using digital solutions.
Handbag Design Software Helps Fashion Houses Tap on Sustainable Trends
The luxury industry is often tied with excessive consumerism, disposable income, and guilty pleasure. However, the young generation is aggressively and passionately changing the notion helping even the leading brands to adhere to their demands. As millennials and Gen Z drive around 85 per cent of global luxury sales growth, brands are bound to meet their expectations. The young buyers value nature and expect luxury brands to be aligned with their values. The younger affluent generations are more conscious of the environment and the social impacts their purchases can make. Therefore, they are careful with brands they associate with and are more likely to purchase from companies that resonate with their values. High-end brands that want to retain their status in the luxury market need to evolve to keep up with this growing trend toward ethical and sustainable luxury.
Established and emerging luxury labels are designing physical retail with sustainability in mind. They are undergoing several sustainable makeovers as the linear over-consumption is out and care, repair, and community are in. For instance, Selfridges hosts a car boot sale this week, while Harrods recently brought repair and alterations services in-store. In Paris, Le BHV Maris explores and expands its customer reach with childrenswear resale for its Kids O’Clock pop-up. In New York, performance outerwear brand Arc’teryx’s new store offers a new look with its repair, refurbishment, and upcycling. The new changes are stepping towards a better future as the better-equipped brick-and-mortar stores help in reducing waste and enhance the shopping experience by letting customers try on an item, get it fit, and decrease the rate of returns. Even with the growth and adoption of virtual try-on, nothing compares to seeing how an item fits in person. Therefore, it is not an exaggeration to say that the projections for theglobal luxury handbag market exceed a valuation of 35.4 billion dollars by 2031. Numerous handbag manufacturers are able to attract buyers, especially modern shoppers, by providing bags that are a combination of fashion and technology. Nonetheless, the question remains the same how luxury brands will be able to redefine themselves and shun the image of over-producer of fast fashion.
Mentioned below are some of the ways fashion houses can become more sustainable:
- Moving to Ecommerce Enables Luxury Brands Tap on Technology
In recent years, various multi-brand retailers, including Rêve-En-Vert, Buy Me Once and Know The Origin, have presented a strong case for sustainable eCommerce. They have curated collections based on environmental and social criteria and allow customers to filter products by recycled content, organic material, and living wage guarantees for garment workers. However, many sustainability challenges remain hard for eCommerce companies to grapple with without technological support. These include higher return rates, delivery emissions, and single-use plastic packaging. Reports byEmarketer suggest that eCommerce is still only around one-fifth of total global retail sales, and despite much hype during the pandemic, its growth has remained slow.
Consequently, many brands have again moved to physical retail as they think they have better chances of stocking products and marketing them. However, online bag design software solutions can be installed on websites and physical stores and help brands become more eco-friendly without giving away their creativity and passion for fashion. Its customization solutions help luxury companies to focus on adhering to sustainable trends, as it allows your buyers to try on clothes and accessorize using 3d technology. The tool allows your customers to change the design, fabric, color, style, and many other things of a handbag, purse, or backpack and get a 360-degree preview before placing the final order.
Indeed, using an eCommerce platform allow customers to promote sustainable practices and raise awareness of solutions. The leading names in the direct-to-customer approach get an opportunity to differentiate and support young, sustainable designers.
- Rising Demands Among Audiences
A crucial trait among Gen Z buyers is that they are the most influential and trendsetting consumer group for luxury brands. Their perspective is broader in regards to how they view the world. When broadcasting their lives through social media, many young influencers offer a platform for brands to connect with real issues. Therefore, sustainability is important to most of them, and they will only associate themselves with sustainable brands at their core. They are no longer interested in “greenwashing” and are increasingly voting for the brands that back up their talk with their wallets. Many brands see this as an exciting opportunity to create extreme value and appeal to their company.
Moreover, as more consumers, especially women, started going to the office post-pandemic, brands were forced to give in. A global increase in the population of working women leads to higher disposable income, and the more money is in the market, the better it is for luxury companies as the global luxury handbag companies are focusing more on developing innovative and cost-efficient products. Social media is the biggest factor in getting working women to buy more luxury handbags. Major players, including Dior, Gucci, Louis Vuitton, Versace, and Chanel, continue to dominate the social media landscape with engagement scores of 8 million and up. Dior’s Saddle Bag helped the brand make a comeback in the global luxury handbag market with better social media and influencer culture.
- Increasing Competition Among Brands to Launch New Sustainable Products
The growth in the luxury handbag market is rising due to people finally getting a chance to step out again after the COVID-19 lockdown. Revenge shopping is still alive and well, and there has been growth among categories, including apparel and cosmetics, apart from the handbag. Along with the price rise, brands are also competing to gain more attention from buyers by launching more sustainable products. For instance,Mulberry is continuing its commitment to become net-zero by 2035 with the launch of its first carbon-neutral collection, the “Lily Zero.”
The ‘Lily Zero’ will comprise 12 styles, which are fully carbon-neutral from field to shop floor, crafted in Mulberry’s carbon-neutral Somerset factories using carbon-neutral leathers to reduce carbon emission and gradually offset it. Mulberry will also add the same carbon-neutral leather to all its heavy grain styles constituting about 26 per cent of its autumn-winter 2022 collection. On the same note, the luxury retail site Hardly Ever Worn It (Hewi) has joined hands with Advanced Clothing Solutions (ACS) to introduce a carbon neutral logistics service to its features. The brand’s logistics will now utilize ozone technology to clean garments through microplastic filters that help minimize water pollution and recycle by-products to make building bricks.
To Sum it Up-
The ball is in luxury brands’ court, and they must decide whether they want to give their customers a circular, end-to-end brand experience while taking a stand to make this planet a better to live. History has shown that those late to the party almost missed on luring in more buyers and generated less brand equity than their contemporaries. The online handbag design software by iDesigniBuy helps luxury brands be on their toes and make their business model accommodating enough to adhere to the recent trends. The customization solution helps companies cater to their affluent millennials’ expectations for social responsibility and positive environmental impact.