The fashion industry is standing at the cross-section between the devil and the deep sea. There was a time when Viscose has once labeled the sustainable choice for fashion but has contributed to global deforestation and toxic chemical pollution. The fashion brands have to look for a more sustainable way of going forward. And to help them achieve this target, custom design hoodies will help brands climb up the environment-friendly stairs, keeping customers and revenue in mind.
Hoodies Customization Software Offers Platform to Adopt Ethical Fashion
Certain materials, such as Viscose, have always had a supply chain problem. Campaigners have identified the semi-synthetic textile, once labeled a sustainable choice, as a troubling reason for global deforestation and toxic chemical pollution. A new report by Textile Exchange and Forum offers a roadmap to address the environmental impacts due to the production of the human-made cellulosic fiber category. The report also highlights an essential emerging shift in sustainability efforts — away from a focus on negative impacts towards generating positive ones.
When we say a particular product is causing deforestation, we are also highlighting the damage it causes to the biodiversity and destruction of the ecosystem. Canopy, a Vancouver-based non-profit, has worked with fashion companies, like Stella McCartney, Kering, and Eileen Fisher to shift their sourcing of Viscose. Supporters say the campaign, called CanopyStyle, has made a significant dent in the destruction of endangered rainforest for viscose sourcing. A similar campaign has targeted the intensive chemical process used to transform the wood pulp into the fiber. But these environmental campaigns have existed in isolation, with no connective tissue between them or guiding vision to ensure that in solving one problem, the industry doesn’t create another.
Similarly, Napapijri is recognized as Cradle to Cradle Certified the world’s most advanced standard for safe, circular, and responsible materials and products, for its circular series of recyclable jackets. The Cradle has acknowledged its first circular fashion project to Cradle Products Innovation Institute as one of the most innovative efforts at closing both product and technical loops. It is now due to turn into a fully-fledged family of circular products in upcoming seasons, the brand added.
We are proud to announce that our Circular Series of Recyclable Jackets is now Cradle to Cradle Certified™ at Gold level.
— Napapijri (@Napapijri) July 6, 2020
We have discussed enough the on-going challenges, but we have to look beyond to come together to fight the monster we have created.
Here are a few of the ways to climb up the sustainable fashion:
- Plan a Circular Economy
We need to increase the use of technology to the fullest for producing products than relying on the woods and forest. Besides, the advanced solutions can be a great tool to progress towards a circular economy with apparel being manufactured in the safest way possible. Likewise, the customized hoodie with its customization solution will allow your buyers to design, preview, and try on the apparel they have created.
— Stella McCartney (@StellaMcCartney) August 26, 2019
- Support Local Communities
The recent events have shown us that the more we stand and support each other, the lesser our chances to fail. The market giants need to should come forward and provide better industry access for smallholders. Acting on this will, American designer Eileen Fisher has worked with cotton and wool suppliers to ensure decent wages and working conditions and to provide support for those adopting more sustainable practices, especially to the local communities.
- Time to Involve in Immersive Learning
Fashion brands need to realize the significance of immersive learning as it offers them a model for thinking differently about problem-solving. A goal of these residencies is to improve designers’ understanding of how their products wear over time. A more sophisticated appreciation of how a garment tear or succumbs to abrasion leads to better designs — and products that last longer.
- Spend Time in Fashion Production
Brands such as Eileen Fisher and Stella McCartney have identified clear benefits from allowing more time for all the steps involved in fashion production, from fabric samples to shipping. It is often crucial to reduce environmental impacts and alleviate the stress and labor burdens placed on suppliers.
Let bygone be bygone and plan a vision for the fashion industry and assess what all changes can be brought about in the next ten years. The hope of uniting the industry players with local communities and issues will spur a shift toward addressing what the planet and people need to thrive — rather than the industry-centric approach of simply reducing its harm. The hoodie design by iDesigniBuy comes with full customization features that will help you entice many customers and also prepare you to become more sustainable and ethical in the days to come.
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