With the onset of customization and online sales, more buyers prefer to shop with advanced technology and comfort of home then stepping out and purchasing products. On similar grounds, we offer furniture customization software that enables your customers to select, design, and buy their favorite furniture as per convenience and spacing of their home. With the help of our customization software, buyers can digitally view and check if it goes with their room.
Furniture Software Assists Brands to Bring Back the Focus on Ecommerce Business
Keeping up with the latest trends in ecommerce, including both back-end efficiencies and front-end conversion-optimization experiences, is paramount for the retail landscape of 2020. According to BigCommerce, global ecommerce sales will reach $4.2 trillion and makeup 16% of total retail sales. And these numbers are only predicted to go up as we continue as the year progresses.
The store owners can’t sit back, relax, and expect the cash to flow in. They need to fasten their seat belts and prepare for steeper competition in the ecommerce world. Advertising rates are higher. The digital noise is louder. And the way people are shopping is changing. A consumer’s purchasing journey’s fragility is revealed, with nearly four in ten U.K. shoppers abandoning a purchase at least once a week. As per the research commissioned by Klarna and e-commerce platform BigCommerce. The experts believe that retailers need to prioritize shoppers’ needs to save their bottom line.
Let’s find out what are the various factors compelling people to shift their focus from ecommerce:
Lack of faster Delivery Options
The joint research by BigCommerce and Klarna found out why many people are abandoning the online product they are buying because of the many technical glitches they face while ordering. Some respondents have also highlighted the plight of many online stores. They are frustrated with constant logging and making an account for anything they have to do, especially when accessing the website through mobile—54 percent of respondents admitting that delivery frustrations have led to them not going through with their purchases.
IKEA US recalls KULLEN 3-drawer chest due to tip-over/entrapment hazards and update to ASTM stability standard. Consumers with recalled chests not attached to the wall should stop use and contact IKEA for a refund or free wall-attachment kit. Learn more: https://t.co/mFWYZdW0Kv pic.twitter.com/5l3ARXJ5rh
— IKEA USA (@IKEAUSA) July 3, 2020
Lesser Flexible Website
Brands should note that though buyers’ shopping behavior changes, at the core, their values and needs are still the same. If you provide them a website that runs slow and has higher functionalities, then would definitely opt for a way out. The companies need to harness the basic, straightforward needs of buyers and then work their way up. If you are one of the companies witnessing similar problems, then don’t worry. The furniture design software will help you optimize your website and make it more fun, user-friendly, and flexible with its digital customization solution. Your customers can add colors, fix the size, and change the furniture style as per their wish.
The captivating look of our Strips Collection reinforces the fact that outdoor furniture is more than one-dimensional in design. Strips is made up of an exposed white matte aluminum frame with intersecting wide Silver Walnut Viro strips. #skylinedesignna #outdoordecor pic.twitter.com/H3PtXV054X
— Skyline Design NA (@SkylineDesignNA) April 14, 2020
Inclination Towards Purpose-Driven Brands
These days brands are dealing with smart buyers who are proactive and aware of all that is happening around them, and there, they value only those that are purpose-driven. The brands that consider community care over personal profits will enjoy tremendous customer loyalty than those who can’t be trusted and held accountable for their deeds. Post the crisis, people might become less prone to experimenting with “flashy” or “edgy” brands, as well as with brands that are generic and touted as “value-for-money.” The focus will shift sharply towards brands that have been able to win consumer trust in this crisis. To stand out from the crowd adopting customization that guarantees transparency would be the best answer possible in the current situation.
Consumer Loyalty is Associated with Availability
Companies spend millions on building a brand and curating a seamless customer experience. As per the U.S. consumer research report, 44% of U.S. shoppers have tried at least one new brand during the COVID-19 pandemic because their standard brand was either unavailable or took too long to be delivered. And on top of it, a poor ecommerce experience could turn-off a shopper for good, while a seamless experience could lead to a new brand advocate. Therefore, brands must consciously make an effort to provide products that are ordered and manufactured in real-time. This way, the companies would be in a condition to fulfill all the demands of their customers as and when they arise.
In a nutshell, the blog aims to instill knowledge about changing consumer patterns and how brands can use advanced technologies to deal with it. The furniture rendering software by iDesigniBuy is designed with the most powerful modeling tools. It will let your customers start from the most basic sketching down to a fully customizable 3D model. Easily change the colors and the material of your furniture to get the perfect combination for your house.
If you want to explore more about consumer behavior,
Collaborate with us now.