Social media has transformed everyone’s life. It helped users connect with their loved ones, follow their idols, and inspire them to enhance their lifestyles. And as social media became the centre of our universe, the accessory industry left no stone unturned to entice buyers with its novel marketing strategies.
It has changed the way people shop and enabled brands and customers to interact in real-time, which has turned out to be the biggest game-changer for the industry. Similarly, our online jewelry design software, a customization solution, allows brands to let their customers determine the designs of their ornaments which can later be shared on their various social media accounts. It also offers digital solutions, enabling your buyers to preview the jewelry they have designed in 3d and make further changes to it before placing an order.
Jewelry Design Software Offers Solutions to Help Labels Leverage on Social Commerce
Traditionally, jewelry and other accessories brands have relied heavily on ad campaigns and celebrities to target and sell to consumers. However, as the internet allows customers to flock online to discover products, share stories, and post reviews, mainstream social platforms have become inundated with sponsored posts and influencer campaigns. And if you run an eCommerce jewelry store, it is imperative for you to capitalize on social media trends and not miss out on customers who don’t want to disrupt their social networking to shop on your site. An article from Total Retail listed the growth of social commerce as one of the four biggest predictions that will change the retail industry in the coming years. Thus, it would be appropriate to say that having a strong social commerce strategy helps brands gain a competitive advantage and allows them to cater to their customers’ shopping habits.
Social media has been a stepping stone for various jewelry brands as it enables them to create a personalized and targeted shopping experience. Social media platforms, such as Instagram, Facebook, and Snapchat, to name a few, help buyers to celebrate themselves and their lives and have the best of all worlds. Scrolling through social media feeds, taking inspiration, and buying things that people love has made them more addicted to brands. According to a report published on Smart Insights, many users don’t want to their social media page and search a different site or app to purchase a product. They expect a more seamless and frictionless buying experience. To cater and customers’ shopping experiences, social media platforms have introduced new features, such as buy buttons within the post, to make the frictionless buying experience possible.
Additionally, advertisements and “shoppable” posts and stories invite customers to “buy now” and peer-to-peer buying and selling. In case these trends and features appear too much, you must comfort yourself with the fact that leveraging social media can take your jewelry business to a level that you can’t imagine. Its quick marketing strategy that allows your buyers to view and purchase the product in real-time. For example, suppose you’re taking full advantage of Instagram Shopping. In that case, you’re tagging products in your photos, videos, and stories and then turning those posts into opportunities for Instagram users to shop. Instagram allows brands to offer a more robust social commerce experience as it continuously launches new features that enable brands to enable shoppers to buy products more seamlessly. Its recent addition to the project, Instagram Checkout, allows customers to purchase products within Instagram without ever having to leave the app and go to the retailer’s website. You can learn more here. Though it is still in the Beta version in the USA, and no jewelry brand has been invited to use the feature, but some luxury brands, such as Balmain, have taken advantage of the trend to promote its handbags which have been displayed on their Instagram page with influencers’ photos and them accessorizing their looks with it. When consumers see Balmain shoppable post, they can click on “view products” and click on the price tag that hovers over the product, and in this way, shopping follows, and a customer can seamlessly purchase it without hampering their social media campaign.
Moreover, social media mostly attracts young buyers who are trendy and tech-savvy. Being available on these virtual platforms enables them to connect with their favorite brand anytime and anywhere. The rising dominance of millennials and Gen Z can be seen across various segments of the fashion industry, and the jewelry department is no exception; therefore, in recent days, it is witnessing the spurring demands from these age groups. Young consumers, too, are playing a growing role in helping brands to propel in the jewelry sector. Factors attributed to these buyers’ rising influence and interest in the department are either thinking about or getting married. And it shouldn’t come as a surprise to brands that 2022 is expected to bring about 2.5 million nuptials, marking a four-decade high, according to The Wedding Report. As per Mastercard SpendingPulse, during Thanksgiving Week, the sector’s sales are anticipated to have risen by 39.7 per cent from a year ago. They are more attracted to the lab-grown gems, and more leading brands and jewelers are adding these stones in their collections and designs. Before purchasing the product, people spend weeks on the internet for information on the product that has 4Cs, cut, clarity, color, carat, and obviously grading certifications. These statistics show that young buyers are increasingly moving towards jewelry brands, and social media plays a crucial role in helping them live their dreams.
Let us look are various other factors that help jewelry brands and social media trends to curate more sales in the coming days:
- Virtual Solutions Help Buyers to Feel Good
Purchasing online is directly proportional to how one feels, and buying products through digital trends allow buyers to feel good about themselves. Many buyers have saved their money during the pandemic because of the uncertainty it brought to their lives, and since its shadow is almost over, they have some money which they wish to spend lavishly. When some people had jobs and were working remotely and indulging in the zoom lifestyle, luxury became the way to celebrate their life. And what could have been more important and better to invest in that jewelry that is synonym with lavish and exquisite lifestyle by its very nature? Additionally, it is one of the best and feel-good purchases in the luxury industry as it offers various stories behind it and is passed on from one generation to another.
Furthermore, modern buyers are more interested and care about sustainability than the previous generation and displaying the collection line on virtual platforms helps build a brand image that complies with sustainable measures as well. Consequently, more companies are adopting eco-friendly digital measures in their business model to project themselves as more tech-savvy while balancing their customers’ demands and meeting their social and environmental responsibilities. Likewise, our 3D jewelry design online allows brands to become a pioneering name in the accessory industry by offering them robust customization solutions and helping them become more sustainable. Since your buyers can preview the customized design and make the relevant changes that suit their personality and fashion sense, there are few of them to waste the product once it is manufactured. It also helps brands track all their production process as they will be manufacturing products as per the customer’s wishes and prevent them from overproducing anything. And when customers are emotionally invested in designing a product, they are most likely to wear it, especially in the case of ornaments, which depicts themselves as a legacy. Additionally, customers can pick designs from your e-catalogue and give them their taste; brands will have a better chance to establish warm and generational relations with customers.
- Social Media Offers More Authentic Sales and Promotion Platform
Social media offers a platform that allows its buyers and brands to connect with each other in real-time, and its recent features have enabled them to offer in-person or more personalized services. These trends compel buyers to be more inclined towards digitally-native brands. For instance, consider the case of Brilliant Earth, a jewelry chain founded in San Francisco in 2005, said about 87 per cent of its active consumer base is either millennial or Gen Z, which includes ages 9 to 24, and they all use social media platforms to engage with the brand. According to the experts, the more brands are visible on these social networking sites; the higher are the chances of selling more products or at least making them aware of your presence. Offering virtual appointments on apps and websites are a few ways brands are luring in more consumers in their way. These virtual solutions alone don’t sell your product; brands need to become more authentic and interactive to drive more sales for this strategy to work.
The internet, as we know, is filled with spam and scams, and trusting anybody in this digital era seems impossible because people don’t know whether your product is good or bad. Therefore, you must work with influencers or ask your customers to do a promotional video for your brand with authentic reviews. The platforms, such as TikTok and Snapchat, offer the best space for buyers to share their stories and inspire others to become valuable and loyal customers with a trusting label. The brand’s owners and designers must also strive to build a radically honest eCommerce company and share their journey and choices regarding your designs. In the era where customers have become so vocal and aware of their rights and preferences, it would be unfair on brands’ part to dictate their wishes to buyers. Instead, they should put out their collection on their social media platforms and see what consumers can gravitate to. This trend especially works for the jewelry industry, where good reviews go long as ratings and reviews become one of the most trusted conversion drivers. TikTok, for example, has a built-in shopping link for featured products and offers one-click checkout for multiple brands that it buys, storing items in its warehouse and shipping them in its own packaging. Though any jewelry brand has not adopted this strategy, they certainly take inspiration from beauty brands. They can also collaborate with other fashion-tech or other brands to drive authentic conversations around products and brands. Live streaming is one way to authentic and connect with buyers and offer them the convenience of purchasing online. According to experts, an average of people spends 35 minutes watching live shows while over a third of participants added products to their wish lists.
Make an Informed Decisions-
From the numerous factors mentioned in this blog, it would be scrupulous to comment that brands need to constantly engage with their clients to engage with them directly, expand their fanbase, and build more genuine relationships with followers. Social media in its current form has overpowered brands, and in the coming years, it has become a powerful tool that prioritizes people over companies. Therefore, if brands were to make a strong foothold in the accessories industry, they must leverage the power of social media and lure in more buyers with more novel solutions that help them engage with customers. The jewelry design software online by iDesigniBuy offers similar business solutions to brands and designers that enable them to reconnect with their customers and help them in providing a top-notch shopping experience to generate more sales and earn more revenue.