Twenty years ago, who would have thought that people could order their favorite pants, shirts, and blazers without going to the store? The answer is digital technology.
Nothing seems impossible to achieve in this digital age, and the fashion industry is a little too late to get used to these changes and has immersed itself into the new era very well. New business tools like online tailoring software take your brand to the next level and allow your customers to experience something they’ve never seen before. The customization feature has digital features that allow them to select, design, customize, and pay for later in 3D.
Tailoring software for solutions preparing brands for digital advancement:
Fashion has inherent traits that need to change, and over time we have seen styles that were trending a few years ago or last season just not visible. In the 1940’s, people stood on plinths in the center of the room while they were tied with measuring ropes. A large mirror will surround them, and the people around them will then tell them whether it is suitable or not. Then came the era of related shops that categorized the size and type of pants or clothes in general, then online businesses. Now it’s time to take advantage of digital technology.
Technology is a powerful tool that can help you stand out from the crowd. The icing on the cake is that the brand can meet dynamic customer needs. Some specialty boutiques and fashion brands want to reduce turnaround time and the labor that goes with it. Instead of measuring the customer with a measuring tape, a technology-oriented 3D body scan was applied to measure the shop window body. Each scan only takes a few seconds. Besides, previous metrological models would use labor-intensive processes or processes that increase efficiency and have the potential to influence customer conformity and satisfaction. Bespoke local and traveling tailors usually need more than 3 to 5 adjustments at the customer’s location to achieve the desired fit. However, technology brands are dramatically increasing their purchases by offering their customers the best of both worlds, combining traditional showrooms with modern technology.
It can be seen from the paragraph above that the apparel industry has undergone a massive transformation, and there is nothing to turn around. And sewing companies that fail to recognize this new technological trend are quickly disappearing from customers’ memories. This blog will introduce brands with different benefits and trends that encourage brands to strive for and achieve more. Let’s take a closer look at these elements at the following points.
Here are some of the factors that play a key role in empowering the role of digital technology in clothing:
Changing the experience in the showroom:
COVID-19 scares people if they touch something outside their home. Permanent disinfection is the only way, apart from wearing someone, to help people protect themselves from infection. Therefore, brands need to develop strategies to keep people safe. For example, Alton Lane is a personalized menswear company that offers customers buying business clothing a unique experience by integrating a sleek showroom with technology. When a client comes for a suitable meeting, they do enjoy a drink while reviewing the fabric choices. They are then measured using 3D scanning technology that uses 32 sensors to capture a customer image within 30 seconds.
A fashion trend that goes hand in hand with this dual flow fits your body shape and increases your wealth. Digital technology is pursuing the idea that one size doesn’t fit everyone – that there is an alternative between ready-to-wear and tailor-made, no doubt due to the fact that up to half of online clothing purchases are returned. Likewise, online tailoring software allows brands to provide an unprecedented experience with 360-degree preview capabilities, such as B. Select, design, customize and view in 3D.
Women need special attention from brands:
Women love to dress because it’s the only environment that helps them express themselves without hesitation. Personalization has played an important role in expressing the beliefs and atrocities that have fallen victim to it. But when the weather changed, brands released their only collections for women to show their audience that they were here to hear them. British traditional brand Barbour presents a new luxury premium for women, designed for “high-low wear” for fall/winter 2021.
Women do a lot of housework, and when they work in other companies or jobs, they never get second place to think for themselves. Therefore, the new line of collections of British fashion houses allows women to wear at least different clothes for some of the households they participate in. The collection is designed for women who want to wear it “at home or outdoors”. It includes the Barbour Archives from 1910 and explores the brand’s Scottish heritage and roots with a contemporary approach to corporate tartan.
Build partnerships with fashion technology:
With the pandemic hitting all clothing stores, especially brands that provide suits or formal wear to the community, they are asked to work remotely and not need many of these types of clothing. In light of these trends, Japanese clothing company Onward Holdings and online fashion retailer Zozo collaborate to create new revenue streams powered by big data. Using data on 1 million different body shapes Zozo previously collected, the two companies began selling bespoke jackets and other items in August. This partnership has led other influential players to turn to the digital world to grow their businesses.
For many designers and SMEs, this constant conclusion has created a panic situation in the fashion market. And many have had to relocate their production lines to survive an unprecedented period. Phoebe Gormley, co-owner of Row, Gormley & Gamble’s first all-women shop, won’t be meeting her customers online. The difficulty level is too high. Instead, he’s selling tens of thousands of dollars’ worth of pandemic masks, some leftover shirt fabrics, and more ambitiously setting up a new, far-flung social venture, an online shop called Form Tailoring by Gormley & Gamble.
As competition from fashion brands increases for market share, businesses that make more satisfying and positive purchases can build stronger customer loyalty. The use of precision technology to produce custom clothing for a shorter period is the end of time. Likewise, our online custom tailoring software from iDesigniBuy provides businesses with powerful business solutions that enable them to provide quality customer service. These tools are designed to adapt to any technological advancement, ensuring that your brand is always at the forefront of your game.
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