Fashion and innovation are each other’s synonym. Creativity led to the democratization of materials and made intricate work cheaper, and fashion increased the appetite among brands to look for options.
All these struggles aided technology in the fashion industry to bring style online from the past two decades. The online fashion designing software helps brands make a smooth transition into the ecommerce zone where their buyers can browse through various designs and seamlessly customize their look.
3D Clothing Design Software Helps Brands to Better Position Themselves
Consumers want to shop from the comfort of their homes, and they seek inspiration from various influencers on social media. The instant – and ongoing – nature of information in the digital age has made fashion ubiquitous. Targeted ads follow consumers, as their preferences and emotions are deduced and commoditized. Style now moves at an unstoppable speed. Technology has not only made buyers’ lives easy; it has always inspired and astounded brands with the constant development of technology driving the fashion industry into a more efficient and creative future. Refining and developing manufacturing processes allows designers limitless possibilities. The ever-growing digital world opens up new opportunities, both in the creative process and the way we interact with and discover fashion. Incredible products are growing out of interdisciplinary collaborations, using the skills of scientists, computer engineers, manufacturers, and designers.
Here are a few ways fashion tech is shaping-up the future of the apparel market:
- Sustainability Gaining Its Due Attention
Though the fashion industry has been the most significant contributor to environmental degradation, it is also true that of late, the industry’s steps have made a significant positive impact on nature. Recent technological innovations allow the fashion industry to become more sustainable rather than an energy exhausting fashion market. Take the case of Tommy Hilfiger, which has announced the ‘Make it Possible’ program powered by the PVH Corp’s Forward Fashion strategy, as part of its approach to becoming a more sustainable organization that “wastes nothing and welcomes all.”
The carbon footprint generated due to the massive use of raw materials, textile manufacturing, clothing construction, shipping, and retailing is enormous. However, we have noticed a shift in consumers forcing fashion to become more sustainable by being slower.
- Artificial Intelligence Enhancing Online Experience
Artificial Intelligence is another technology gift to the fashion industry; it helps the retail industry to predict, plan, and promote clothes while improving product availability and accurate deliveries. Every designer and brand’s dream is to know what’s the next trend coming to avoid overproduction. Today AI is allowing to predict trends and sales, allowing brands to understand consumer patterns and predict their production levels. The digital fashion pro enables brands to control upcoming trends and better position themselves in the apparel industry.
Reformation, an eco-focused fashion brand based in LA, has recently embarked on restructuring its in-store experience. With their brand-new San Fran store opening this February, founder Yael Aflalo plans to solve the problems recognized in their other stores. In fact, GAP similarly wants to improve customer experience, which is stemming from declining sales across their portfolio. In collaboration with Google and San Fran tech startup Avametric, GAP is launching DressingRoom by GAP – an app using augmented reality for shoppers to see what the garments would look like on their body shape.
DressingRoom is now available in the Google Play Store. The future of fashion, at your fingertips! https://t.co/4PGHPRqmrz pic.twitter.com/mrpmabELRh
— Avametric (@avametric) January 31, 2017
- Consumer Needs Evolving with Time
For quite some time, the fashion industry created some of its most beautiful trends, apparel, and consumers followed it blindly, but as the time has changed, buyers refuse to walk on the same path that one else has already started. They want to create something of their own, and here sometimes, the fashion sector stood in the way. Courtesy to fashion technology, customization has enabled brands to fulfill these desires of their users. Besides, it also helps brands to establish transparency along with speed. The ‘see now, buy now’ fashion show concepts and one day delivery times are evidence of the moves towards faster service for the consumer.
Fendi, although one of the oldest European luxury fashion houses, is dedicated to enticing the younger generation of consumers with a fresh approach to their new customers. Fendi now has a dedicated brand culture, blog-style website attached to their existing website.
Conclusion-
The bottom line of the blog is that companies and technology have become so diverse, and they continue to thrive and explore various dimensions of the fashion market. There is a real trend towards using technologies to create a positive customer experience. With refining manufacturing processes, there are emerging new fibers and blends to create a diversity of product offerings. The online dress designer tool by iDesigniBuy helps brands make the shopping experience easier and more exciting for consumers. These infinite possibilities have more space to evolve yet, with a continuous stream of the new and exciting pushing the fashion industry towards the future.
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