Fashion, by definition, is all about evolving with time, and therefore, as an industry, we constantly see new trends, ideas, innovations, bringing a fresh wave of collections for all seasons. Since the last decade, the sector is bracing itself for a technological shift; however, the recent events around the world accelerated the need to bring more radical changes in the fashion and garment design brands’ business model. The 3d fashion design software works on similar lines and allows companies to enhance their brand value and raise the competition bar in the fashion market. The tool is equipped with a digital solution enabling their customers to design and preview their apparel in 3d before heading for final payment.
Fashion And Garment Design Enables Brands to Stand Tall with Digital Solutions
It is undeniable that the crisis created by the coronavirus pandemic has created a seismic shift in the fashion industry. It has impacted the consumer mindset with the rapid adoption of advanced technology, altered their shopping pattern and attitude towards the brands. They no longer fall in the trap of loyalty tags, and the trends which were called “gimmicks” have now become the must-haves in today’s time. The technological influence on the fashion industry has increased so much that brands are competing to launch games that enable consumers to dress up a virtual doll. The gamification of products is encouraging the excitement and thrill for exploring the unexpected. Besides, using technology enables them to streamline their production process, which enables them to re-evaluate what’s really necessary and undoubtedly cut down the carbon emission.
The retail fashion industry has been about offering novel experiences and selling unique dreams, and for quite some time, they had been successful in creating these stories. However, changing time requires changing strategies; in the days where people prefer to try before buying, selling even small clothes has become challenging for brands. The rising implementation of augmented reality and virtual reality in the fashion industry is changing the landscape. They are leaving no stone unturned to make shopping more enjoyable and Insta-worthy. With this increased engagement, brands are expecting to increase sales as well as earn brand loyalty. AR, with its augmented real-life environment and VR, a reality simulator, is helping in saving customers’ time by quickly narrowing down the selection process.
Similarly, our fashion design software enables brands to offer top-notch customization services that come with built-in digital features for buyers. The buyers can easily create their fashion style in 3d and start a trend. With the help of our software, companies can allow their t-shirt lovers to customize their t-shirt by just sitting at home. The software also shows the prices while their buyers customize their apparel.
Garment Design Software Helps Brands to Leap in the Fashion Industry
As digital innovation gains momentum in the fashion industry, more brands jump on the bandwagon. For example, Price On Request, an IRL clothing brand based in Croatia, has started selling “upcycled” digital clothing during COVID-19. Likewise, Hanifa staged a live 3-D fashion show on its social media platforms. Marc Jacobs has partnered with @AnimalCrossingFashionArchive to bring six of the brand’s favorite The Marc Jacobs pieces to the game. The fashion brands, such as Miquela, Bermuda, Shudu, and Imma, have started making virtual clothes. The brands know that people have been spending more time indoors this year than ever; it’s no wonder interest in the style that lives solely in the digital realm is gaining serious interest.
Facebook, a leading name in social media, has recently held a press conference on the potential of virtual and reality in the fashion and luxury industry. The aim of the conference was to show the fashion experts the power and potential of augmented and virtual reality. Facebook is investing in these new technologies and offer them the opportunity to connect after a year of social distancing virtually. Last year, we saw many fashion weeks were held through the digital medium, and VR helped fashion brands to display their collections. One example: fashion insiders received Oculus headsets for the Autumn/Winter 2021Balenciaga show in November 2020. Technology companies across the board, including Facebook, are investing more in solutions to help brands sell on their platforms and help customers shop there. AR, one of the areas explored by Facebook Reality Labs, blends real and virtual worlds and rolls out to home decor and clothing after wide adoption by the beauty and automotive brands using virtual try-on and immersive customization features.
The Ball is in Your Court-
From the success stories presented above, it is evident that digitization is the way forward for the fashion and garment design industry as it open doors for new and unexplored domains. It is the sector’s key building block that deepens the relationship between customers and brands and offers them more chances to communicate with one another. Likewise, the 3D clothing design software by iDesigniBuy enables apparel brands to collaborate with their buyers and empower them to design their clothes. It bridges the gap between the fashion houses and modern consumers to interact, manipulate, and virtually try on products before buying.
