In the digital era, undoubtedly, texting printing applications offer significant potentials for growth. With more web to print services coming into the scene, stakeholders seek to invest in digital textile printing capability. These open a room full of opportunities for brands to diversify their offering and take their first steps into the world of textile print. If this seems an overwhelming task, the web to print services help brands explore new business possibilities. The tool enables brands to let their apparel, footwear, headgear speak volumes of their brand value and increase their market reach. The software allows ecommerce fashion brands to integrate platforms offering the easiest use of the standard printing solutions, which helps print businesses simplify and automate orders and reordering for their retail, corporate, and reseller clients. The tool comes with exclusive features enabling the robust B2B strategy for businesses to highlight their key products, services, and promotional offers to engage customers, generate new and repeat sales, increase productivity, and expand their print business.
Web to Print Services Enables Fashion Brands to Smoothly Transit into Digital Economy
In recent times, the printing industry witnessed a boom in its usage, thanks to the latest advancements. The growth also brings in a huge opportunity for screen printing, as it is still highly used as a decoration technique for specific items, such as t-shirts. Besides, the sector also provides direct-to-garment (DTG), which has so much to offer. The brands rely on using digital inkjet technology to print onto the garments directly. It serves as one of the biggest commercials that brands are willing to capitalize on, including personalization and customized production. With garments accounting for most of the output in textile, digital technology is key to unlocking creative decoration with bespoke projects, especially when compared to traditional screen printing.
The new-age technology enables companies to be unique and allow their customers to personalize their product to a point where they can even choose a fabric and tell the manufacturers precisely they want it to be manufactured. Custom manufacture allows companies to produce larger quantities of products, but the designs can be tailored to produce a bespoke product. Not only does the end customer get a custom product, but they also get it at a lower cost.
Likewise,web to print online designer is a solution that allows brands to let their customer’s customer can customize various products as canvas and photo printing. Buyers can customize a product and purchase it in the most seamless possible way. They can select the style, wrap style, upload their photo, and checkout shipping.
By far, we have emphasized enough the modern technologies reshape the printing industry. Let us now explore a little more to know why brands are moving to the new sphere and how it will benefit them in the future.
Here are reasons why shifting to digital printing technology is good for the fashion industry:
- Thinking Beyond Ecommerce
Fashion is changing at its core. Buyers have moved into a different zone in their life where they don’t have to get up and physically do anything. And the same goes for shopping. People who would attend fashion shows and then meet up with the designers to design their clothes have been cut off. Since the last year, international travelling is banned, so buyers can’t come and shop. Besides, showcasing designs on shows and catwalks is impossible. This transformation in lifestyles compelled brands to look for more suited options to audiences waiting for the latest collections.
Moreover, the demand for luxury (paywall) and retail buyers are understandably looking for different things. This indicates that brands have to think beyond ecommerce to save money on operational costs and be nimbler. Many leading fashion houses, such as Versace and Ferragamo, provided virtual showrooms to their buyers with the help of their digital technology partners. It’s important to remember that neither virtual showrooms nor digital sampling are a new technology. They simply repackage existing technology for a different purpose.
According to Steven Kolb, Chief Executive of CFDA, 95 per cent of the fashion designers presenting their collections during the fashion shows are now planning to move exclusively online. The CFDA has launched an online portal, Runway 360, for these brands. Through this online platform, designers can flaunt their designers using content, including videos, live streaming, shopping features, and many other elements. This indicates that digital is the only way forward, and luxury fashion brands must look for something that helps them look beyond ecommerce. Investing in the digital technology that can bolster their supply and distribution chains. This will also allow brands to integrate data from buyers and data from customers, giving them a 360-degree view of their business and possibly impacting future design decisions.
- Adopting Phygital Commerce
It is high time brands realize that technology is here to help, streamline, and scale up their business. It won’t become an alternative. Similarly, installing digital solutions in the physical stores will help brands meet customers’ dynamic needs and take the customer experience to the next level. Yes, it is understandable that the feeling to touch a cloth or embroidery is irreplaceable and can’t be created using technology. Therefore, you have ample time to implement and comply with the latest technology that allows buyers to shop in-store yet use digital technology to create something unique and special. The fashion industry needs to approach digital transformation knowing that certain non-negotiables cannot be surpassed, no matter how great the investment.
For fashion brands to find success in digital transformation and they must set their expectations from the start. Although we have accepted the pandemic and are coping, there are still barriers for the industry given the travel bans that continue to be in place. And technology is here to help fashion brands to bridge this gap. The innovative technologies are the one-stop solution and exercise that can forever change the business course. In fact, millennials show the necessary interest in merging technology with fashion. As per American Express reports, 48 per cent want brands to customize offers these days to suit their needs. That refers to everything from pricing to messaging, but the product is becoming an ever-present part.
Conclusion-
The fashion industry is undergoing radical transformations. It is changing its course 360 degrees from analogue to digital. And the recent COVID-19 outbreak only accelerated the process of moving online and adopting digital technology. It not only helps them to deal with the relentless rise in global temperatures, triggering climate change and increasing pressure on the industry to become more sustainable. The web to print services by iDesigniBuy enable brands to transit your offline business into the online marketplace seamlessly. It empowers brands to deal with the challenges in the trade by accommodating the new demands of modern time, reducing waste and lead times, and streamlining physical production post-lockdown.
If you are willing to adapt and reinvent your brand,
