A few decades ago, it was unimaginable for digital technology to influence and determine what should and how should consumers wear apparel. However, with digitization gradually making its way into everyone’s life, it is challenging for the fashion industry to remain uninfluenced. And with rising millennials buyers across various industries, apparel brands are caught in the dilemma of revamping their offline business model or aligning with the new evolving online business strategies. The best way to deal with the situation is by offering customization services to your customers. The online fashion designing software will help you provide top-notch services to your buyers while fully designing their apparel using digital technology. The customized tool helps companies stand tall and seamlessly embrace the changes in the fashion industry without changing much in their business model. The brands can think of the tool as a facilitator that helps them to connect with their customers better using advanced technology.
Tailoring Software Offers Solutions to Apparel Brands to keep Up with Digitization
Whether one likes it or not, technology is our future, and the fashion industry is no different. It is coming and is inevitable. Many stakeholders believe that even if we dislike the idea of technology: it has changed the world and will continue to dominate us irrespective of what we do. So, the question that arises is how should brands embrace and celebrate it. It is not that technology is a new word in the fashion industry; for many years, machines have been used in all parts of the fashion process, including farming, designing, managing inventory, and delivering. And the cherry on the cake is ecommerce which has completely transformed the online fashion business and the ways brands would operate. The business model dominates the shopping patterns and allows brick-and-mortar outlets to become destinations for experiences. Fashion designers, too, have been experimenting with new formats, including going straight to digital. And when the fashion industry was hit by unprecedented events last year, it became even more crucial for brands to embrace these changes. As per the report by the Business of Fashion website and McKinsey & Company noted that 2020 was “the worst year on record for the fashion industry.” However, the tide may be turning as the market is predicted to recover and hit $672.71 billion by 2023.
The statistics presented in the above paragraph suggest that today, the fashion industry has no choice but to welcome the new technological changes. Besides, a few leading brands in the industry have already embarked upon their way with technological innovations. It seems that fashion technology is leading the way with exciting innovations that the Covid-19 crisis has accelerated. In these situations, fashion-tech solutions, such as online tailoring software, would be extremely helpful as it allows brands to blend the best of both worlds. The customization tool has an in-built digital feature enabling your customers to design their clothes and preview them in 3d before heading out. The modern-technology offers robust business solutions that empower brands to reduce the cart abandonment ratio and increase the conversion ratio.
Let’s look at two major fashion tech trends pushing the industry forward and how fashion technology companies can take advantage of the current environment by creating high-impact communications programs.
Here are some of the factors that determine the emergence of digital technology in the apparel industry:
- Livestreaming Shopping
Technology has become the most integral part of our lives; people rely on it to perform even the basic functions of their daily lives. Seeing this dependence, brands saw a wide scope of opportunities to market their collections. Additionally, they need to be in touch with their buyer, and to make this possible, they needed a tool or platform, thus came the solution of “live streaming shopping”. The statistics provided by theNational Retail Federation indicate that Livestream shopping “will take centre stage in 2021, with the potential to be one of the fastest-growing categories in the digital one-to-one ecosystem.”
Many brands and retailers, such asNordstrom, had already jumped the bandwagon and have tested the waters for live streaming or shopping, especially during the pandemic, when it was necessary to reach out to your audience. Implementing this technology can help savvy fashion brands keep their shoppers loyal. The popularity of ecommerce has already boomed in the past year. The reports suggest that consumers spent $861.12 billion online with U.S. retailers last year, increasing 44% from 2019. The online shopping trend will likely only continue to grow, and the desire for more video content is already here. According to research by Wyzowl, “68% of consumers say the pandemic has impacted the amount of video content they’ve watched online, with the overwhelming majority (96%) saying this has increased.”
- Virtually Fitting and Inclusive Fashion Tech
When talking about ecommerce, there is one thing that hampered its growth in the past few years: virtual trial rooms and fitting rooms. Despite online shopping offered various perks to buyers and brands, it lacked certain appeal that becomes the albatross around the neck. With the advancing technology, fashion brands can now allow their customers to shop from their website and check whether the apparel brought fits them or not, or whether they want to make any changes in it. At a high level, virtual fit technology helps e-commerce shoppers make more informed decisions. This technology can provide data-driven style, size, and fit recommendations for shoppers, as well as opportunities to “try on” outfits by uploading a photo of themselves. Although virtual fit has been around for several years, its use has grown during the pandemic. Virtual fit technology is a great alternative for shoppers who aren’t ready to be back in the store but are ready to update their wardrobes after a long year of staying close to home.
In the same vein as virtual fit, inclusivity-focused technologies allow shoppers to see more variety in the body size and skin color of clothing models to reflect what shoppers themselves look like. As Kayla Marci, a market analyst at a retail and fashion technology firm, told Retail Dive, “67% of American women are a size 14 and are voicing their need for fashionable products regardless of size.”
It would be safe to conclude that we are in the midst of fashion industry transformation, as it prepares itself in real-time, especially with the earlier results only helping and encouraging the emerging apparel brands. Despite the sector witnessing a rough year in 2020, it stood up again and embraced all the changes it had been avoiding for a long time. The 3D clothing design software by iDesigniBuy is here to help brands willing to make the most of the digital technology and thrive in the industry. The customization has an in-built digitization feature that enables buyers to preview the product in 3d and make the slightest changes. The tool is the armor to survive the reality of everyday life through fashion and customization via digital technology. Last year certainly tested that theory, but the combination of technology and fashion will undoubtedly keep the industry in the headlines for years to come.