As Thom Browne says, “It’s made to measure tailoring because the idea of a suit has such a bad connotation. The last thing I want people to think is workwear. Look, it’s great if you wear it to work, but this has nothing to do with the world of wearing it to work.” He aptly puts it in words that wearing suits is not just confined to formalwear; they are more about style and comfort. In case you are confused and don’t know how to offer these services to customers, don’t worry, the suit customization software has got your back. With the help of our software, you can let your buyers choose, design, and wear their preferred suits. It offers the latest customization solutions that will help you to manufacture only what a customer wants.
Suit Design Software Offers Various Solutions to Succeed in the Apparel Business
With the change in shopping behavior, investing in online is the only option left with the brands. It is wiser to bet money on ecommerce because the shops were closed across the globe. When the time has come to reopen them, governments are regularly issuing guidelines to ensure people maintain social distance and stay inside their homes. In such scenarios, omnichannel services are burgeoning, prompting a mindset shift: websites don’t exist merely to supplement stores; stores, instead, support online sales.
For its omnichannel category, the Vogue Business Index of luxury fashion brands looked at in-store experience, consumer perception of online and offline integration, availability of shopping channel options, customer service, inventory integration, and fulfillment options; and geographic presence of e-commerce and brick-and-mortar. And the survey indicates that E-commerce has grown in stature in recent months as stores around the world have been on lockdown. Let’s understand how omnichannel supports the growth of online sales and how customization tools can help you upscale your brand presence.
Here are factors accelerating the rise of omnichannel success in ecommerce:
- Consumers Prefer Brands with Digital Avenues
Recently, omnichannel services that let customers discover and purchase or also pick up and return in-stores are increasing. Before the shutdown, for example, Chloé allowed shoppers to buy online and pick up in-store, buy online and return in-store and find items in nearby stores while shopping online. Similarly, Michael Kors allowed customers to pick up, return, or exchange online purchases in stores. Last year, Zegna joined China’s Tmall and offered clients door-to-door delivery. And in perhaps the most useful usage of a store, many brands, ranging from Outdoor Voices and Decathlon to H&M, are using stores as logistics hubs to fulfill online orders.
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The leading brands that already have or are offering these services saw a surge in their sales even when the economy was at a halt. They didn’t fear to reopen and then registering zero deals; therefore, retailers also need to provide buy online, pick up in-store options, and grow their digital revenue. It’s observed that companies that offer online selling and returning witnessed growth by 27 percent in the first three months of the year, compared to 13 percent for sites not providing the service, according to Salesforce. Additionally, they also analyzed the activity of more than 1 billion shoppers in over 34 countries. More than 60 percent of US retailers have already implemented or plan to implement buy online, pick up in-store by the end of 2020, with “omnichannel” being one of the top investments among retailers, according to Forrester.
Our custom suits provide the logistics mentioned above to suit selling companies and its retailers through which they can also capitalize on recent trends.
- Rise of Adoption of E-commerce Technologies
Now that we have entered the new decade, consumers’ expectations are changing, and thanks to recent events that have pushed the fashion industry to fight for web presence. Therefore, brands, like Gucci, recently introduced video consultations, in which online shoppers can see products and ask questions from brand’s associates. Rebecca Minkoff uses 3D models and augmented reality to let customers preview items on mobile.
Besides, shopping online also its perks, the apparel companies can use the data stores in their database and offer personal recommendations in a way that would be hard to pull off by sales associates. Consider the case of Zegna; it has merged its data using Microsoft’s cloud computing platform, offering stylists’ supplemental information and personalize marketing campaigns. Even exclusivity — an essential tenet of luxury — can be recreated online. Shopify, for example, allows product drops that can be limited by time or geographic region.
The bottom-line of the blog is that change is inevitable, and now the time has come to adopt these trends. The suit designer by iDesigniBuy with built-in digital customization solutions will help you to meet the new demand for e-commerce. The tool will work to provide a room for boosting sales as more buyers are leaning towards E-commerce, the brands must expect huge revenue and assist buyers in exploring fashion through these platforms. The personalization tools are medium to achieve these targets.
If you want to explore more possibilities,
Collaborate with us now.