The physical store is reported to sell only to 10percet of shoppers as they are returning to buy products. But as much as 40 percent of people prefer to buy from online stores with return rates on the higher end for fashion and apparel. But customization solutions can prove to be a game-changer in such a situation as it will allow them to buy products that they really need with impeccable printing on whatever they buy. The best web to print software provides you a streamlined process through which your buyers can seamlessly get their t-shirts, hats, and mugs get printed.
How Can You Thrive in the Printing Industry with Web to Print Solutions?
The 3D printing technology has been on the fashion industry’s radar; the Covid-19 pandemic has surfaced it as a potential solution to designing products remotely. 3D design assets can be used throughout the supply chain, in both design and sampling and in selling to buyers and customers. Therefore, brands like DVF and conglomerates like Kering are investing in digital design to increase efficiency and decrease waste, especially while working remotely.
As of today, every @Shopify store can upload 3D models & videos to represent their products. Merchants like Rebecca Minkoff and Bumbleride are already seeing great success with 3D & AR. A thread https://t.co/GTMgpj6aKu
— Jon Wade (@asjonish) March 17, 2020
These are 4 ways you can provide custom printing solutions to your buyers:
- 1. Change in Landscape
The technology has been of increasing interest in the fashion industry, and use cases are growing. But the past two months have forced an urgency on a digital design that didn’t previously exist. Now, brands are racing to understand and implement a technology that could allow them to continue operations at a time when draping physical fabric, shipping samples internationally, and showing on a runway is at a standstill.
Others are increasing access to 3D technology. Shopify also made it easy for brands to create and add 3D models to product pages. And Farfetch’s startup incubator, Dream Assembly, just accepted M—XR, a company that helps brands digitize their product catalogs, into its latest cohort.
On similar lines, our web-to-print customizer works and enables fashion brands to reduce waste, time, and expenses while increasing the appeal of products through on-demand manufacturing. The brands will produce whatever the customer asked them to, which allows them to respond quickly to trends or let customers visualize made-to-order designs.
— Shopify (@Shopify) June 19, 2019
- 2. Pick Digital Designs
Digital design is emerging as a crucial lever for the industry. It allows brands as well as customers to design items quickly and remotely. Once you opt for it and implement it on your website, 3D assets, which are photorealistic digital models of products — can be used in myriad situations. These will help buyers not only get their favorite logos and quotes imprinted on materials but also develop virtual showrooms for customer-facing e-commerce pages and augmented reality experiences.
In fact, the digital design will also help you reduce the cost on the supply chain as you can show all the models through digital medium and decrease wastage while increasing the production speed. This way, you get a win-win situation and become more sustainable while cutting costs.
- 3. Rise of Tech-Driven Generation
As people are increasing their online purchasing habits, it has become imperative for brands to enhance their service department because this department has to pay the bills if something goes wrong with buyers. But with the change in the shopping behavior influenced by Gen Z, brands must re-evaluate their positioning as digitally native consumer brands that pride themselves on customer relationships and top-tier service. At the same time, luxury brands that defined their service strategies in stores are navigating, translating that asset to a digital setting. More than ever, customer service is a crucial resource in building customer loyalty.
Customer service for brands and retailers has become more complex as the number of channels of communication with shoppers has increased, meaning new systems that can accommodate them have to be built.
- 4. Emerge as a DTC Brand
Brands are struggling to measure the efficacy of their online marketing dollars as more platforms come into play, and customer acquisition costs rise. Analytics firms are taking note and providing attribution tools as direct-to-consumer, and wholesale brands look to balance the distribution mix. MikMak’s new analytics dashboard lets brands better attribute their marketing spend by letting customers choose where to shop.
The blog has been written to instil the importance of embracing technological changes for printing solutions. The fashion brands need to offer a platform for customers where they can personalize products like apparel, footwear, and luxury brands and get them embroidered using the latest technology. Online printing solutions by iDesigniBuy will allow your customers to immediately view the sample of their personalized products via the 3D model. Then it will be made to order, preventing the problem of unsold merchandise.