The third version of the internet has taken the entire world by storm. It has ushered in a decentralized and open era, placed power back into the hands of consumers, creators, and users, and enabled people-powered new routes to market. Similarly, our tailored software solutions enable fashion brands and retailers to let their customers take the driving seat and determine what designs and clothes they want to wear. The tool offers customization solutions with built-in digital features, thus, providing an immersive experience to your buyers while shopping. They can select, design, and gain a 360-degree preview of the customized product, which helps fashion labels to retain their customers and reduce the cart abandonment ratio.
Tailored Solutions Enables Fashion Houses to Encash Recent Digital Trends
Web3 has become the latest craze for investors who fear being left out. The new-age internet is hot crazier than Bitcoin, and harder than artificial intelligence, making it challenging to comprehend. Web 3.0 points to a more decentralized, transparent, and equitable web, which is better than an internet controlled by a handful of mega-corporations. The idea for the next iteration of the web is a terrific concept, but some experts feel that it can’t work in its current form. Despite facing strong allegations from many corners, several apparel companies are going stronger to implement the new changes in the business model and thrive in the fashion domain. In 2018, the sector got its first proper glance at where things were headed and saw a new army of AI influencers likeLil Miquela. The new AI-based models infiltrated the sector and, more importantly, the AW18 Prada show. A plethora of brands trailed the path, including Tommy Jeans’ Bluetooth microchips and John Galliano’s digital nomads.
In 2020, the world witnessed the pandemic outbreak, which led to an acceleration in digital transformation. Stakeholders in the apparel domain have capitalized on the new trends emerging in the sector and experimented with everything from catwalk to virtual spaces. Brands such as Burberry, Ralph Lauren, Gucci, and Louis Vuitton tried out virtual fitting rooms, while LVMH trialled VR showrooms and trade shows. It wasn’t just the big players doing their part, but many indie brands, including Martine Rose, branched out in a new direction as she presented her SS21 collection via What We Do All Day – an exercise in virtual voyeurism that saw the designer offer a glimpse inside her global community’s homes.
Let us look at the various other challenges that can be efficiently dealt with in the new age internet:
- Balances Inclusivity, Exclusivity, and Diversity
Exclusivity has always been fashion’s stronghold, a key pillar that drove hype, intrigue, and business, which was even more crucial for the domain. The pandemic changed things for every stakeholder in the fashion domain; customers were forced to shop online, and so were retailers and other brands to embrace eCommerce as an alternative shopfront. All of a sudden, the internet opened various avenues for budding designers and brands to market their products on the same platform as leading names in the fashion domain do. Everybody involved in the sector was forced to start from scratch, such as connecting with insiders from the internet browser. The traditional exclusivity in the older business models drifted into a collision course with online inclusivity. Ecommerce has changed the game’s rules, turning down well-known stockists and opting for building their brands DTC only.
However, with the emergence of platforms, such as Meta and Shopify, businesses have access to eCommerce and social media marketing opportunities irrespective of their size. Anyone with an internet connection can create and sell instantly to larger audiences. These are the exciting times to be an independent fashion label. Without relying on big industry players to say who has got the nerves to dominate the fashion market, the pendulum has swung dramatically from inclusivity in 2015 to inclusivity in 2022. And besides the fashion label size, inclusivity in terms of customers’ sizes, color, and background has also taken a new meaning. The apparel industry is doing everything in its capacity to redefine body types and embrace every customer with their unique needs. Fashion is all about expressing identities, and brands should take initiatives that increase standards of acceptance. Similarly, our tailor-made solutions enable fashion houses to grapple with the issue of sizing and let consumers define what they like and how they want their apparel, such as suits, blazers, pants, skirts, shirts, t-shirts, and jeans, hoodies, jackets, and many others to look. Our top-notch customization solutions supported by digitization enable brands to prevent customers from having traumatic experiences and let them design their clothes as per their body size.
- Reduces Industry’s Impact on the Planet
Many emerging designers in the fashion domain have complained that despite taking firm initiatives, they fail to control the pollution created by fast fashion. They must take inspiration from the digital fashion company “The Dematerialized“, which has already begun to swap all its physical clothing for digital fashion in a bid to lure more shoppers to Web3 and encourage resale. The brand accepts payments using Twig, a London-based start-up that allows people to trade in physical clothing for immediate cash that can be used to spend on the digital fashion NFT marketplace. Twig uses artificial intelligence to analyze the value of items in the submitted photos and then transfers money to a card that a customer has opted for buying The Dematerialized product. Likewise, it handles reselling and donating of products on its own. The hope for The Dematerialised is that the partnership will decrease the amount of physical clothing that people buy and wear.
The brand wants to share the message of potential sustainable implications of digital fashion, and it pitches that when someone is inspired to flex a fantastical outfit on social media, digital fashion could offer a more immediate, lesser wasteful alternative. Everybody knows about the potential of digital fashion to absorb all the negatives created by fast fashion, and modern tools play a pivotal role in helping apparel houses realize their dreams. Brands and retailers can use digital fashion platforms to incentivize traditional fast-fashion consumers to associate with names that help in buying digital products or collections and put buyers in direct contact with other community buyers. For instance, if someone buys a product from The Dematerialized, they will have to submit a physical picture of their pieces through Twig’s platform, like Gucci trainers or any other product. Twig will initiate the payment process immediately, and the consumer sends in the goods to a “logistics partner” for physical analysis in the hope of being resold in various second-hand market partners. This way, they shall complete the entire loop of buying and selling products using digital technology. Many other retailers, too, are using Twig payment, which is yet another way to access the digital fashion community. Garments that cannot be sold on Twig will be sent to charity partners, including Triad in the UK.
On a similar note, a London pop-up store prototype co-founded by Karinna Grant in late 2019, “Hot Second‘ enables visitors to try on digital garments in exchange for donating unwanted items of clothing. A Scandinavian retailerCarlings also created the first sellout digital fashion collection and sold a t-shirt that allowed shoppers to change their digital appearance of a single shirt by using social media through augmented reality (AR). This is another way of decreasing clothing ownership through digital fashion.
Web3 is the only way forward, and it helps apparel companies combat various ill practices that exist in the fashion industry. Despite the new era still in its infancy stage, it would be scrupulous to say that it has created a buzz in the domain, and its future looks bright. Likewise, the online tailoring software by iDesigniBuy helps fashion houses to stay relevant in the fashion domain using the latest customization solutions and digital features to leverage the recent digital trends and make your buyers aware that clothing companies are working towards sustainable goals and practices.