This year, the fashion industry has been through a lot. Its supply was disrupted with the outbreak of a pandemic. It also witnessed a boom in sales due to advanced technology and rising online shopping. And in these evolving and profitable landscapes, designer handbags are one of the most obvious ways to diversify your investments. The customization has reached the next level. Our bag design software online is certainly worth taking a look at as it offers robust business solutions to your brands to scale-up their businesses and provides a one-of-a-kind shopping experience for your customers. Its customization feature along with digital preview characteristics make it an irresistible software for attaining all your online business goals.
Bags Designing Software Enabling Brands to thrive on Demand for Designer Bags
According to Art Market Research (AMR), bags, especially the designer ones, are now outperforming art, classic cars, and rare whiskies in terms of investment potential. From the likes of Hermès, Chanel, and Louis Vuitton, some bags have even experienced a valuation spike of an average of 83% in the last ten years. While people invest for different reasons, those with collateral to burn often buy designer handbags for a fairly fast return on investment. The harder a bag is to buy—whether that’s because it is part of a limited release or simply more expensive than its patented peers—the more coveted it becomes. Let us consider the case of luxury fashion resale brand Cudoni, which has secured multi-million-pound investment from Andrew Jennings, formerly Harrods, Holt Renfrew, House of Fraser, and Saks Fifth Avenue, as well as US fund, Hunt Investment Group and South African fund, Concurrence Capital. The investment came in the form of raised funds from key investors’ backing with the Daily Mail Group Ventures.
After understanding the potential handbags market holds for investors, let us also enlighten ourselves to know why this sector is gaining so much attention.
Here are a few reasons behind the spike in the sales of designer bags:
- Caters to Passion of Living a Luxurious Lifestyle
Everyone wishes to lead a very successful and luxurious life, and what could be better than owning a handbag designed and conceptualized by an individual. The high-end bag brands understand these needs and feed on them. Thus, gaining huge interest from stakeholders and other significant players of the fashion market. The example of Hermes will help you understand this concept better. As its bags’ production is incredibly limited, with years-long waiting lists, collectors are often willing to pay two-to-three times over a bag’s retail price as soon as it hits the resale market. And besides, some people are deeply passionate about their handbags and their collection. This section helps manufacturers and retailers to entice them easily and can be quickly amassed into the millions, and refuse to sell them once they’re in their possession.
- Nurtures the Demand for Eco-friendliness
Sustainability has a hot topic for discussion among experts, the general public, governments worldwide, and brands. And in the past couple of months, to some, it may seem to be an afterthought, but for many, it is the do or die like situation. Certain companies thought buyers at the moment would not be interested in buying eco-friendly clothes or bags. Still, to their surprise, Accenture and Foresight Factory data suggests that consumers are keeping score with brands. Therefore, sustainable accessory brand Terracotta Row has joined forces with the UK’s leading prison reform charity, Leather Inside Out, to create a collection of colorful, and socially and eco-conscious tote bags.
The colorful bags have been made from recycled PVC by female prisoners and ex-prisoners as part of Leather Inside Out’s training program ‘Design for Life.’ The initiative offers prisoners and ex-prisoners the opportunity to learn transferable fashion industry and craft skills in training while earning the national minimum wage so that they can build a new life upon release.
On similar grounds, we offer 3d bag design software, a customization business solution allowing your brand to rise above the traditional mode of business and revolutionize their bottom-line with robust technology. Our tool’s 3d preview feature allows your customers to design their bags with utmost ease and with a few clicks, and they can later see the designed product in 3d before heading for final payment.
- Capitalizes on the Social Media Influencers
Social media is a big part of our lives, and the trendsetters are thriving using these platforms to influence people. Many big brands are banking on these ideas and getting Hollywood superstars and pop culture celebrities to increase their sales. And the recent one to join this stream is Jennifer Lopez, who, like other celebrities, played a prominent role in getting people to vote for the US election. As the face of Coach, she used her partnership with the brand to craft an accessory that speaks to the matter. Coach is well known for its customization option, which allows shoppers to digitally print a monogram or cute graphic on their bag that speaks to their personality. At the same time, Lopez decided to send a message to all her fans with “VOTE” text instead of printing her trademark “JLo” on her bag.
- Understands the Needs to be Unique
We all can agree on the fact that in the fashion industry, footwear and handbags occupy a special place. People are ready to spend their hard-earned income on these luxury products, as these help them stand out from the crowd. A UK-based brand VICA Custom understands this shift well. The label is here to help ladies craft their uniqueness onto a bag and provide contextual designs that suit their customers. The owner of the luxury product, Victoria, emphasizes the intrinsic value that goes into trading exotic skins. With a consciousness for ethical and sustainable practices, she has made it a point to do her part in “re-educating the public” on the exotic leather industry’s contribution to the environment.
The Choice is Yours-
Towards the end of the blog, we can say that demand for bags and especially for the designed bags, is propelling significant market players to jump in the pool of possibilities, growth, exploration, and exciting choices. From the cases mentioned above, you must have understood how several market giants are leaving no stone unturned to woo their audiences and present them with something they have never seen and experienced before. Customization works on similar lines and offers unlimited growth opportunities to flourish in the luxury market. The online handbag design software by iDesigniBuy provided bag brands with lucrative business solutions that help them thrive in the industry. Its customization solution and digitization feature help companies propel in the luxury domain by giving a novel shopping experience to your buyers.
If you are willing to try your hands at a new business model,
Collaborate with us now!