Sustainability has always been a grey area for apparel brands. They are accused of causing climate change, environmental pollution, unethical practices, and many other things happening around the world. With rising allegations, many fashion brands have come forward to shun this image and have started to adopt eco-friendly and ethical measures to ensure transparency. And in the same direction, working is the best clothing design software. Its modern-day business solutions enable apparel brands to streamline their production process and track all the demands put forth by consumers. The tool is designed to help labels create conscious consumerism among buyers.
Clothing Design Software Enables Brands to Adopt Radical Solutions
In the last month, sustainability seemed to have dominated the entire fashion week. The designers used recycled fabrics, declared their runways carbon-neutral, designers and brands reflected a growing demand among consumers for more than fashion. According to the latest Pulse of the Fashion Industry study, over a third of those surveyed reported “actively switching from their preferred brand to another” because the latter displayed superior environmental and social values. The changing scenario demands much more effort from brands, and with proper guidance and after careful investigation, they are implementing strategies that will help them in the long run. Let us understand how these techniques help brands gradually become eco-friendly brands and mark their presence in people’s hearts.
Here are a few ways how brands must have adhered to the changing landscape in the apparel market:
- Using Technology to Ensure Transparency
What the internet is to human life, technology is to fashion. Without the modern-day solutions, fashion brands will always find it challenging to survive. These techniques help in grappling with the changes occurring in the apparel domain. Brands like H&M and Primark outsource their production, and now they have a chance to redeem themselves with technology that has been reported to violate the workers’ rights during the pandemic. But this is not the case anymore. The new campaign ‘Pay Your Workers‘ focuses on garment brands and retailers with outsourced production and urges apparel brands and retailers to commit to a wage assurance. It is a public commitment to ensure that workers in their supply chains are paid what they are owed and enter into negotiations to establish a fund that will make sure workers can no longer be left jobless without their legally owed severance.
Similarly, our design your own clothes virtually, a customization solution enables brands to establish a trusting bond with their customers. With the help of our made-to-measure technique, your customers can design any kind of apparel, including t-shirts, pants, jackets, hoodies, blazers, and many more products, and after developing, preview them with our 360-degree preview feature. This way, they will only be paying for what they ordered, and you will be manufacturing what has been asked. Thus, transparency.
- Spreading Awareness of Reuse Apparel
Some brands may find it challenging to make people aware of the significance of wearing res-used clothes, but one brand is doing phenomenally well in this department. Burberry encourages people to resell the brand’s products rather than throw them out after a couple of wears. Customers who consign Burberry pieces at the RealReal are being offered an exclusive personal shopping experience in select Burberry stores across the U.S. This is a great tactic to gain customers’ attention and get your job done without much effort.
Yes, it is understandable that rising concerns among consumers regarding climate change should force them to comply with brands that doing everything possible to ensure the planet first and business later. But there are times when people forget what their plan is, and it is the brands’ duty to bring them to what they had initiated and bring in more people to follow the moment.
Final Call is Yours-
The apparel brands are indeed working on their potential to initiate sustainable measures, but a little more is expected. The pursuit of sustainability is vast, hazy, but it needs urgent remedy that can take the fashion industry long. And this may require implementing radical and transformative changes in the business model. The fashion design software by iDesigniBuy is one such technology that helps brands streamline, control, and anticipate future trends and suggest solutions that keep the show running while holding the ethical limits and sustainability in mind.
If you are willing to join the new stream,
Collaborate with us now!