Digital fashion is transforming the way people shop and how brands do their business. The new economy model is enabling companies to sell faster and provide a more realistic consumer experience. The new concept has taken the apparel industry by storm, and thanks to 5G, a widely accepted phenomenon, is compelling many big brands to rely on it as it offers the lifeline. On a similar notion works the apparel design software, a customization solution enabling companies to let their consumers seamlessly create their fashion style as per their needs and requirements seamlessly and digitally. The tool is well designed to help brands deliver quickly while maintaining the quality of the product.
Fashion Design Software Helps Brands Boost their Sales in the Digital World
With advanced technology sweeping the way for the fashion industry, it has helped companies provide more realistic augmented reality experiences, seamless video streaming, faster online transactions, and more specific location information. These changes are all set to improve as more countries become 5G enabled, offering a lifeline to the fashion industry relying on digital amid the pandemic.
The speeding technology has helped consumers as well since they can quickly browse various products and instantly switch to different company’s website, and order in real-time. Already, 5G phones in China have resulted in a surge in 5G-enabled phone sales and more digitally enabled customers where consumer spending is on the rise. Chinese carriers have been expanding the geographic areas that have access and offering them a broader scope to grow their business and reach out to audiences from all walks of life.
After understanding how advanced digital technology is changing fashion, let us figure out the various advantages it serves to the market.
Here are some of the benefits of the digital economy in the apparel industry:
- Increases Data Transfer Speed and Virtual Suggestions
With increased speed, it is a lot easier to transfer data quickly. And courtesy to AR and mixed reality, virtual shopping is becoming one of the looked after trends in the apparel market. These trends have more significant roles in fashion week this year. According to new research by Valuates Reports, the global virtual fitting room market is forecasted to grow from 3 million dollars in 2019 to 6.5 million dollars by 2025.
One example of this case could be a fashion tech company called Zeekit, renowned for working with retailers, such as Adidas, Macy’s, and Modcloth to help shoppers get an idea of what an outfit will look like on them without trying it on by uploading a full-body photo to mix and match garments. Our 3d fashion design software works on similar lines and allows brands to let their customers design and preview the final product using digital technology.
- Boosts Communication When Every Thing is Down
The fashion brands have quickly realized the importance of investing in digital tools, as they have emerged as the single most extensive solution to engage with customers, and vice versa. The emerging technologies, such as online clienteling, shopping, and omnichannel, have made it possible for brands to offer contactless payments, and in some cases, click-and-collect checkouts. Full access to global regions that support 5G still depends on a person’s location and wireless carrier, and people in large cities will be the first to experience the full benefits.
A leading apparel brand Mango has launched its TikTok account as it continues to target new online shoppers and wants to capitalize on a well-performing digital channel. The move is a masterstroke taken in the direction of showing people’s self-expression and creativity across the topics, including culture, fashion, and music.
Snapchat is another pioneer enabling the fashion brands to make the most of the AR trend and providing them with enough room to experiment. Recently, when it released its latest technology long with Apple iPhone to demonstrate to people that their living room can also be turned into a showroom. An early example shows vines “climbing” up cabinets and birds flying behind a person’s head, indicating that the technology is able to integrate throughout an environment, versus just overlaying digital elements on top of a domain.
The intention of writing this blog was to make brands aware of the latest trends shaping the apparel industry. This is a good time for big brands as well as emerging brands to follow the footsteps of other leading brands that have already tested the waters. Their inclination towards the digital economy shows the potential this market holds and the opportunities it offers who are willing to dive in it a bit deeper. The 3d clothing design software by iDesigniBuy is a step in the same direction and offer brands the latest and relevant solutions to take their business to the next level.
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