Technology trends are reshaping the luxury fashion industry. We are always astounded and inspired by the latest development in technology. No doubt, these advancements are pushing the fashion industry into a more creative and efficient future. The ever-growing digital era is opening doors to new opportunities, both in improving the customers’ experiences and introducing creative development. One of such creative development is fashion design software. The software is a customization tool that allows your customers to explore their creative side and design a unique attire as per their likings.
By integrating the apparel design software, you allow your brand to excel in this digital era. Incredible products are being introduced, using the skills of scientists, computer engineers, designers, and manufacturers. You just have to adopt the same and see your business grow.
Fashion design software can help brands make the most of the digital era
The convenience of online shopping has changed the graph of eCommerce business and how people shop for clothes. Online sales had become a lifeline of many retailers, especially during the pandemic’s tough time, when physical stores were forced to remain close.
The way we experience fashion is influenced by technology
Augmented realities, social media apps, and retail shops are changing the way of shopping. Fashion brands are becoming proactive in adopting the changes to put forward their products in front of the right audiences.
Let’s understand how digital fashion has solved the issues of various fashion brands.
Reformation
Reformation, an eco-focused fashion brand, faced difficulty handling the high volume of foot traffic in their store. They decided to overcome this issue by constructing a new store address for the shoppers. Their new store is displaying only the top 20% selling garments in a minimalist way. The customers are allowed to browse the touch screens and select the garments they want to try on. Once decided, they can go to the dressing room. The assistants will bring the garments of their size. This had swept away the issue of scattered garments and unnecessary rush to the trail room.
But Yael Aflalo, Reformation founder, saw this method as an opportunity to let customers choose the garments at home, then visit the store to try them on.
Digital trend- Customization
Though the above was the story of the past, but today, it is possible. By installing our pattern design software, you can let your customers design their clothes online and then let them visit your store to try on the apparel.
Even renowned brands like Levi’s has started its own customization studio to let its customers design their denim.
Digital trend- Virtual trail room
The above issue also mentioned the rush seen in the trial room, which is obviously a matter of concern when you have a physical store. Today’s technological advancement has successfully addressed this issue by introducing the concept of a virtual trial room. The virtual trail room allows customers to try on their chosen or designed garments from the comfort of their homes. Your customers can observe the garment’s fitting on a mannequin (which pops up as per their body measurement). For better visualization, they can even change the background.
GAP
GAP, another fashion brand, wanted to improve their customers’ experience. They launched DressingRoom by GAP, an app that uses augmented reality (AR) for shoppers to observe what the attire would look like on their body shape. By installing the 3D clothing design software, even your brand can make the most of AR.
Digital trend- Sustainability
Sustainability is a topic that has been widely discussed over the last decades. Today customers and even fashion brands have become conscious about the term sustainable fashion. Brands like H&M, Burberry, Patagonia, etc. are focused on producing sustainable products. H&M is producing attires made of materials like organic cotton and recycled polyester. At the same time, other brands are suggesting helpful tips to let customers keep their clothes fresh and wearable even after donning them various times.
By installing our apparel design software, you can let your customers make a sustainable purchase. The software is designed to let customers know the composition of their clothes. Even a brand like Asket is highlighting the environmental costs of their garments.
Wrapping up
In this tech-savvy world, many fashion brands have already fused fashion and technology in a way that makes customers want to get on board. Right from providing customization options to doing sustainable shopping, technology has made everything possible.
What are you waiting for?
Try iDesigniBuy’s fashion design software that is the solution to deal with the digital era’s requirements. Our software has a lot to offer, from mobile compatible screen access to providing a better shopping experience.
Contact us now.
