Gone are those days when brands would solely rely on fashion weeks to launch their new collections. The changing times have practically made it easier for agile brands to approach consumers and decide their time for launching their new product lines. On a similar notion, our best jewelry design software empowers brands by offering them robust solutions to make informed decisions and bank on consumer demands before anyone could get a hold of the accessories market. The tool is designed in such a way that it allows fashion brands’ customers to create new and unique ornament designs and, with the help of experts, bring their imagination into reality.
Jewelry Design Software Enables Brands to Break the Traditional Norms
The fashion and luxury market has just overcome the stalled supply chain time, and they are seeking options that help them manufacture products that sell. It is no longer sustainable for an increasing number of brands to produce items that might or might not sell. The traditional selling model through multi-brand retailers has been called into question as these retailers struggle to survive in a bleak Covid-19 landscape. Likewise, the conventional season model — of inundating consumers with new looks all at the same moment — invariably plays to the advantage of the big players.
The pre-order model seems to be working for various luxurious brands, such as Telfar and Khaite, two New York labels that have built accessible luxury brands. Though the pre-order notion is not a new concept in the fashion industry, not many brands have further inclined to take this notion. The reason could be attributed to the fact that not all are aware of the advantages it serves to brands. This blog is an attempt to educate luxury companies to know about the opportunities they would get by directly communicating with their customers.
Let us have a look at numerous factors that promote the use of pre-order in the luxury market:
- Hosting Virtual Shopping
Since people are not stepping out for shopping, hosting virtual shopping has become mandatory for brands. The advanced artificial intelligence helps companies to allow their customers to experience online shopping as something they are physically doing in an offline store. Through pre-orders, customers pay upfront for products they will receive days or weeks later, are not new in fashion. Similarly, our 3d ring design software enables customers to visualize their designed ornament in a 360-degree preview feature. The product’s visualization establishes trust in customers for a particular brand and converts your visitors to potential buyers.
- Facilitating Customer Discovery
The most significant advantage of offering pre-order services to companies is that they can manufacture products that customers hold very close to themselves. Identifying with shoppers’ culture, ethnicity, religion, and various other social identification features enable brands to form a strong bond with them. Considering the case of Marine Serre, which has successfully captivated the fashion industry from the launch in 2016. In only three years, the Balenciaga alum’s brand turns a profit and sells at over 120 doors worldwide. Turnover for the 2017 LVMH Prize winner has doubled every season since launch. Serre attributes part of her success to the tiny crescent moon that consistently appears across all of her collection. Although the celestial motif has links to a number of cultures and religions, it is most commonly associated with Islam. It was in that context that Serre first used it in her collection.
- Easing Communication and Accessibility
The fashion shows have come under a significant amount of pressure, and to speaking honestly, they have been caught off-guard when they started with the digital fashion weeks. Therefore, brands are moving away from a format that restricts their movement and creativity. The newfound partnership with retailers helps them directly communicate with their loyal customers and be more accessible when the audience needs them the most. With pre-order taking the fashion industry by storm, its goal remains to get closer to the customer and eliminate overproduction.
Make Informed Decisions-
For small to medium-sized brands, these new strategies may be here to stay. And with changing time, it is wiser to adopt strategies that can help you go a long way. Focusing on actual consumers’ demands rather than assuming them will only get you stuck in a loop. The pre-order system, along with customization features, like 3d jewelry design software by iDesigniBuy, will help anticipate buyers’ move before anyone else.
Collaborate with us now!