We are all set to say “goodbye” to 2019 and eagerly waiting to welcome the New Year. While 2019 witnessed a lot of developments in the fashion world, we know that the next year will bring even more, and we are excited about it.
So, what are the biggest trends that will hit the fashion world in 2020?
Personalization and sustainability powered by Artificial Intelligence.
After decades of over-production and wastefulness, the fashion industry is moving towards scalable and sustainable solutions.
Customers have become smart and environmentally aware and seeking a higher level of commitment to the environment from the manufacturers and brands. And manufacturers? We can see the efforts of manufacturers to streamline production to build scalable and sustainable solutions that worth the investment.
A recent article examined how much waste and pollution is created from apparel production, calling it the second dirtiest industry in the world behind the oil industry. According to the article; cotton might seem like a smart choice; however, it can take over 5,000 gallons of water to produce a single T-shirt and a pair of jeans. Man-made fibers, synthetic often have problems with manufacturing sustainability and pollution. And across the fashion world, the dyeing and manufacturing of fabrics are chemically rigorous.
The Denim Footprint
Let’s consider jeans that have undergone serious development to meet more sustainable production. Around 3000 gallons of water are required to produce a pair of denim jeans. Not only for processing the cotton, but water is required for the dyeing process. Companies like Jeanologia are focusing on developing environmentally-friendly and sustainable production methods. In fact, Jeanologia has set a goal to achieve the total detoxification and dehydration of the jeans’ industry by 2025.
Smart Factories for Smart Production
According to the 2018 survey conducted by McKinsey, 98 percent of executives accepted that it was a priority to enhance go-to-market disciplines and processes, and 59 percent of them said they have a dedicated team to handle these processes.
How are they executing it? With smart factories and 3D digital workflows.
By incorporating a 3D digital workflow, the time required for production will be shortened to mere weeks and eliminates the infinite waste by continuous revisions. With the development towards 3D digital workflows, we can also witness a real shift to smart factories in the nearing future. There are many manufacturers and retailers who have started using the True-to-life 3D digital technology on websites and in catalogs, and we predict that with the time they will become more popular.
The digital clothing is becoming more detailed and appropriate that end-users may not even realize they are buying apparel, which hasn’t produced yet. With 3D garments and smart factories, each order will be manufactured as it is placed, which will minimize waste from excess inventory.
Sites like Amazon.com have a 35% conversion rate, whereas the average eCommerce clothing store sees a conversion rate of 2.5%. And, these rates are constant in the last 20 years.
What is the reason behind this ceiling which cannot be broken?
One of the major reasons is that many retailers haven’t adopted the art of personalization. But now things are changing. With the help of product customization software, we assume a wave of customization opportunities that will improve the 2.5% conversion rates.
McKinsey says, “The next-generation model should be based on anticipating what the consumer wants. Powered by predictive analytics and artificial intelligence, this model would proceed from design to delivery in close to real-time.” This is a digital process allowing brands to keep the momentum by moving from the designing to manufacturing, while incorporating customer feedback. To integrate this into your business, you need to make the buying experience personal according to each buyer.
Customized Shopping Experience
As per the report, virtual trial rooms increase the conversation rate by 50% and reduce the product return rates by 30% to 50%. In 2020, we can see the beginning of the movement towards a virtual world as clothing designing, production, and selling segments are rapidly adopting the technology. By utilizing 3D pre-production and innovative and personalized online storefronts, manufacturers can offer a genuine online experience. Virtual garment and trial rooms will soon be realistic that users won’t be able to figure out that they are actually trying on digital garments. And to take this experience to the next level, customized avatars will remember measurements of every customer as well as their past purchases to offer truly personalized shopping experience.
The Future of Design Looks Bright
With the latest product customization software and product configurators, apparel manufacturers will be able to minimize waste and improve their bottom line. By integrating speed factories to manufacture apparel after the order is placed, we will witness a real shift in the way user orders. To keep a hold on the changing market trend, brands can offer real-time designing and bring new designs to users. The entire process of automation and incorporation of the latest technique will streamline, and wastage form water to fabric to dye and more will reduce dramatically. The future of the fashion world is highly customized and environmentally sustainable. If you are also looking to incorporate the latest product design software to your store, contact iDesigniBuy.