Furniture has been an indispensable part of human lives and how they decorate their house. Since the time memorial, it has been used to show the status of the owner. As time changed and people gained an understanding of house decor, furniture gradually became the tool to express ideas and personalities. Since customization came into the picture, the trend has reached the next level. Our furniture design software works on similar lines and offers the latest business solutions to furniture brands, and enable them to transform their customers’ lives.
Furniture Configurator Offers Robust Solutions that Caters to Dynamic Customers’ Needs
In the past few years, many furniture making companies have moved to the ecommerce zone, but they still relied heavily on brick-and-mortar stores. However, as people were inclined towards online shopping, the brands were compelled to change their stance. The direct purchase online-enabled these brands to tap on various advanced technologies and display their products to customers. Buyers are more attracted to companies with innovative and aesthetically appealing sites, and the latest technologies have made it possible for furniture companies to leverage them.
The trends of shopping online are quickly shaping up the furniture industry, and therefore brands must capitalize on them. Let us look at the various modern technologies that prompt the growth of the sector.
Here are some ways new technology are reshaping the future of the furniture industry;
- Engaging Application for Buyers
Modern-day shoppers are independent who want to navigate through the various process all by themselves. They prefer apps that allow them to browse through the entire purchasing process without taking any help from anyone. The furniture brands need to ensure that the applications they provide are convenient, engaging, and interactive in every possible way. Therefore, several companies allow their customers to select and preview styles they might want to incorporate in their furniture designing. These visual interactions help brands to understand the customers’ needs and provide recommendations based on them.
This kind of visualization helps them better understand and address their needs. Here is an example of Schmidt, a leading kitchen furniture manufacturer in Europe launched its portal to enable its customers to browse through the entire company website. Likewise, our furniture configuration tool enables labels to enable their buyers to design their chairs, tables, sofa, cupboards, wardrobes, and other things seamlessly using 3d technology. In fact, after the user is done with his/her designing, he/she can view the entire product using Virtual reality before they head for the final payment.
- Freeing Shipping Options
In the past year, we have seen strict lockdowns, stores shut, and in these situations, users were dependent on online purchasing, and they have ordered various essential commodities from various websites. Therefore, offering free and faster shipping is not a service to customers but rather a necessity for brands. Customers who shop regularly find it unimaginable from brands’ end to charge heavily for delivering their product. Many major retailers already offer this regularly, and the furniture industry is gradually catching up with this trend.
- Offering Personalized Channels
This is a significant aspect of digital technology, and every business owner should pay attention to it. Providing personalized service to users means caring for them and helps to gain an edge over the others in the furniture industry. As you grow your business, your customer base also increases and catering to each, and every need becomes challenging. It is a lot easier for brands to let their customers have a personalized guide and enable them to find a perfect piece in such scenarios. The digitally native brands can make the most of the current situation and utilize the latest technology, such as social media marketing and WebAR experiences. Besides, having various touchpoints also enable companies to stay connected with their consumers. This cultivates an environment that also increases brand recognition and provides customers with the information they need to keep moving further along the customer journey map.
From the factors mentioned above, it is evident that the ecommerce domain is witnessing a tremendous shift in consumer behaviour. With the changing times, brands too need to adhere to the shift and offer services that enable them to emerge as a winner. If you are willing to dive into the new online marketplace and establish yourself for a longer run, you must implement the product configurator furniture by iDesigniBuy. The customization tool enables brands to foresee any changes in the ecommerce domain and makes the business model flexible enough to cater to any shift.