The year 2020 has been marked by unprecedented perseverance, creativity, and new perspectives on the best ways to run a business. In the midst of countless industry changes and obstacles, B2B e-commerce has continued to see large upturns in growth and revenues. And as people have been spending most of their time at home, online shopping is witnessing a hike. Working on a similar ground is online 3D fashion design software enabling your ecommerce storefronts to provide top-notch services to gain a competitive edge in online commerce. The tool comes with a customization solution along with a digital feature to allow your customers to design their apparel in 3d.
Online Fashion Designing Software Enhances Brands’ Digital Forefront
Online retailing sales is accounted for 14.1% of all retailing, and it is anticipated to rise to 22% by 2023, depicting the significance of business-to-business ecommerce and whole online sales. This being said, historically, fashion has always been inclined towards adopting consumer-centric technology, and little did they paid attention in advancing their production process. This was exposed when they were in the face of danger, and everything was under the hood in the industry as it came to a standstill. The apparel brands now seem to be realizing the significance of using digital technology for wholesale selling. Though this part of the fashion industry has always been reluctant to accept technology primarily due to the reliance on manual processes, and the nature of work didn’t allow for flexibility and, as a result, halted the supply chain.
On top of reluctance to accept trends, other factors that emerged during the COVID-19 crisis, such as lockdowns and restriction on traveling, the apparel brands had to shift to wholesale selling remotely and digitize quickly. The eye-opening incidences propelled many clothing line owners to transform their entire sales force was able to sell virtually, and even with very few samples. Seeing how effective and cost-saving remote selling can be led to an ‘industry awakening.’ Many brands now realize that they need to leverage technology in smarter ways to make their value chain more flexible and adaptable for fashion’s digital age. Let us look at various trends and technologies revamping the industry.
Here are numerous ways to revitalize your businesses’ bottom line:
- Implementation of Virtual Showrooms
Social distancing and not using things without sanitizing them has become the new normal. People that are still interested in visiting the in-store soften pick up their parcels from the gate and are off to home, thus, leaving no room for trying out the apparel first. In such scenarios implementing virtual trial rooms that allow customers to wear the cloth, see if it fits digitally, and head for payment. Though the concept is not new, with changing time, it has become the need of the hour, and therefore, many brands are using this technique to ensure sales.
At the forefront of innovative software for virtual showrooms, Hatch sees the future of wholesale selling moving towards a hybrid solution. The SaaS start-up combines technology with fashion expertise and commercial thinking to create digital solutions that help brands reinvent their value chain. Hatch’s Digital Showroom is on a journey to transform wholesale sales.
- Adoption of Personalized Shopping
Since not as many people would be buying clothes from physical stores, it is imperative for brands to adhere to technologies that help them provide services that make their shoppers believe they are buying from an in-store. Besides, each shopper is unique, and their demands and requirements are so dynamic that it is next to impossible for brands to cater to all of them, hence the option of personalized shopping. More and more buyers crave shopping experiences that are data-driven and tailored to their retail customers’ needs. Brands that invest in personalization tools like data-collection software, enterprise resource planning software, and a customizable B2B eCommerce platform that digitizes your unique selling process will stand out in a crowd.
Additionally, using novel technologies, such as buy now and pay later, are receiving a positive response from buyers, and many brands are looking for companies to form partnerships. Recently, URBN-owned fashion brands Urban Outfitters and Anthropologie have announced a partnership with Klarna to offer their European customers a ‘buy now, pay later’ payment service. URBN said shoppers at Urban Outfitters and Anthropologie expressed a demand for Klarna products as UK customers turn to online shopping.
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— American Eagle (@AEO) November 19, 2020
- Enhancement of Customer Experience
Shopping is a fun activity and can only be made even more interesting if you allow your buyers to design and try out the clothes. Also, providing an extremely great experience is crucial for brands as it acts as a powerful tool to convert your buyers into loyal customers. Offering and making it possible for your buyers to desire such great experiences makes it easier for them to navigate your website and use your chosen e-commerce solutions. The fashion design online is one such pioneering tool helping apparel companies to offer marvelous customization services that enhances their interest in the company and makes shopping fun. The tool is developed in such a way that it can easily allow your buyers to select, design, preview, and wear clothes in 3d.
Tommy Hilfiger is evaluating customer engagement through a dashboard that shows details like product clicks, how various marketing channels tie back to sales, and its ability to convert store-only shoppers into multichannel shoppers.
- Integration on Various Devises
Smart gadgets have taken complete control over our lives. What we eat, dress, drink, do, and many other things are manipulated by these devices that were once developed to help us with our routine work. Right from the morning alarm to checking email before sleeping, everything is stored on these devices, and they provide great scope for fashion brands to smoothly sweep into the bedrooms of people and make them shop. Many leading brands, including Charlotte Tilbury, Clarins, Farfetch, Intermix, and American Eagle, are testing some form of virtual store technology. And as the holiday season is coming, these brands are trying to incorporate some part of virtual reality, some of the embellished website. They plan to make virtual stores as immersive, interactive elements that entertain customers and let them make a purchase.
Unlike in-store VR stations from years past, these are accessible via desktop or mobile, and the elements are not static, meaning they can be updated just like a traditional site. Gucci and Intermix are using one-on-one texting and video shopping appointments with store associates. Some virtual stores go a step further, enabling customers to navigate a 3D digital space as if they were browsing via “street view” in Google Maps.
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— Farfetch (@farfetch) September 17, 2020
- Inclusion of Sustainability
The biggest advantage of adopting digital technology into the business model is that it checks all boxes of ethical and eco-friendly brands. As we all know, today’s consumers are more advanced and more aware than their previous generation. Since the millennials are the dominating age group that determines what should stay and what shouldn’t, it is difficult to cater to all their demands, and hence brands have to again lean on technology. With the help of virtual technology, your customers won’t have to dry different clothes and dump them after they don’t fit or the style changes. With digitization, they will buy what suits them the most, and also, you can keep track of overproduction. As clothes won’t be manufactures overtly, there are no chance consumers will buy them. Besides, selling with minimum samples is a dream true for brands.
Likewise, H&M-owned brand Monki has announced the launch of a new recycling machine, the ‘Green Machine,’ and has said it is the first brand to use the new technology to recycle mixed fibers on a large scale. Through a hydrothermal process, the recycling machine separates cotton and polyester blends from one another in a closed cycle. It uses heat, water, and less than five percent of biodegradable chemicals to recycle large clothing quantities.
Wrapping Up-
The fashion industry is a living example of the idiom “when one door closes; another one is open.” From the beginning of this year, many fashion experts were anxious about closing stores, lockdowns, travel restrictions, social distances, and changes in shopping behavior. But those brands read the environment correctly, rose to the occasion, and leveraged tech to advance their businesses. While the B2B e-commerce industry has been an outlier and seen unprecedented boosts in revenue, that doesn’t mean these changes have been easy to navigate. With digitization also coming into the picture, the job of many apparel labels became easier. Several brands took bold steps (which were in need of the hour) and transformed themselves into adaptable and agile with the help of digital technology.
Similarly, the online dress designer tool by iDesigniBuy that works on ‘Try Before You Buy,’ a wonderful concept that empowers customers to get a hands-on experience of how clothes are manufactured before they buy them. Our customization software also enables your customers to create their designs and visualize them in 3D before placing an order. Our experts hold expertise in providing robust business solutions that help you scale-up your business.
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