Customization is the king in helping brands to stand out. And the recent events around the world have forced people to adjust and adapt to the new social parameters. Consequently, it impacted consumers’ expectations for shopping experiences. With the vaccination drive reaching a new level, the world is anticipated to have reached the last phase of the pandemic, which would evolve customer expectations. Fashion brands will have to adopt strategies that will keep their businesses run no matter what comes in the way, and customization seems to be the only viable option to attain the target. Likewise, the product configurator software enables apparel and accessories companies to let their buyers design and shop a broad range of fashionable items, including dresses, shirts, skirts, pants, t-shirts, jewelry, shoes, bags, mugs, and caps, among many other things.
Product Configuration Tool Enables Brands to Cater to Dynamic Customer Needs
We live in the digital age where people are well-versed with technology, thus becoming imperative for fashion brands to align themselves with the growing need for modern solutions to enhance the shopping experience. Buyers’ journey has radically shifted online as each year passes by; however, the recent COVID-19 restrictions across the globe accelerated the need to offer modern solutions and services. In fact, according to 2021 State of Marketing to Engineers report, technical buyers complete more than half of the buying process online before they engage with a company directly.
As we return to our new normal, fashion brands meet up with their consumers online and add value through content and personalized experiences. This can be particularly useful when considered against the backdrop of the digital transformation movement where companies are implementing new technologies like artificial intelligence (AI), Internet of Things (IoT), and sophisticated data analytics to optimize production. Let us illustrates various factors that help brands meet and exceed customers’ expectations.
Below are the elements that will govern the future trends of consumer behavior:
- Rising Demand for Customization Online and Off-line Stores
Ecommerce had been gaining a lot of attention from the buyers even before the pandemic outbroke; however, once the citizens were put under lockdown, the online marketplace rose meteorically. Therefore, it shouldn’t come as news to the fashion brands when over two billion people across the globe chose to shop online in 2020, exploding in e-commerce demand. Customers that have been exposed to digital touchpoints now saw the emergence of an opportunity to demand a highly curated experience provided. And when the lives are adjusting back to normal, the buyers ask for rich online shopping experiences that could also be implemented on the physical stores.
Likewise, the 3D product configurator can be installed on the brands’ website as well as on their brick-and-mortar stores that enable their buyers to design their fashion products from anywhere and anytime. The customization solution comes with digital features that help brands to gain a competitive edge and enhance the shopping behavior that ensures more conversion and a lesser bounce rate. It offers advanced solutions to brands that lead to adjusting their planograms and store layouts to provide a customized experience for every customer, similar to online shopping. For instance, a buyer could come to the website to design a pair of jeans that they have stored in their cart, but they are unsure whether the outfit would suit them or not; hence they may rely on the 3d technology that helps them to scan their body and make the minute changes on the cloth. They can also look at the various designs from your e-catalogue that aids them to pair several pieces together.
- Increasing Focus on Health and Safety
In the past year, we all have learned the lesson of keeping our surroundings neat, clean, and healthy. And most governments have formed policies that compel fashion brands to maintain cleanliness within the places, such as trial toom, retail stores, and supply chain nodes. These orders are especially handy when it comes to social distancing, masking up, and maintaining hygiene. The fashion industry can implement the self-checkout kiosks to the plastic barrier that restricts direct communication between employers and customers. Minimizing people in-take in the store is also crucial for brands’ stores or even at the warehouse, as it is significant to maintain their health and wellness. Moreover, this behavior would continue and became a permanent fixture even after the pandemic has passed. Fashion houses need to implement strategies in wellness and safety, such as ultraviolet (UV) lighting and bipolar ionization disinfection, which will shine through customer satisfaction, reviews and repeat visits.
Furthermore, businesses leverage advanced technology by investing in the latest clean air solutions and help their associates maintain a heightened degree of health and safety. By analyzing employee performance data, retailers develop cross-utilization digital training programs to ensure all associates are up to date on the latest safety protocols and customer loyalty bounce-back analysis.
The pandemic has changed the way consumers approach their brands and their experiences and expectations. With the rapid implementation of the vaccine across the countries, these trends show no sign of lowering. However, retailers need to meet them with that helps them to deal with the disruption of the supply chain. They should leverage the powerful data-driven analytics solutions that enable them to stay one step ahead of their customers’ needs and pave the way in customer service for years to come. Similarly, the product configurator tool by iDesigniBuy allows brands to tap on the latest business trends and scale-up in the online marketplace.
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