The footwear industry is becoming bigger than ever, and the current trends in the sector show no indications of slowing down. However, as shoppers become more aware of brands’ responses towards nature, shoe manufacturer is forced to initiate measures to resolve it. The rising allegiance towards the footwear and fashion brands from customers offers the necessary incentives to the sectors and compelling brands to look for more sustainable alternatives. Taking the notion forward is our custom shoe designing, a customization tool enabling brands to blend technology with their eco-friendly measures to control the dumping of shoes. The custom-made solution allows customers to design their trendy pair of shoes using its digital features, and their creativity spread the word for brands.
Shoe Design Online Enables Brands to Re-evaluate Sustainability Measures
New shoes are introduced in the market each season, and the old ones get thrown out, thus causing pollution. The shoes wasted are made up of virgin plastic, leather, petroleum, and rubber, which produce alarming amounts of carbon dioxide. According to sneaker startup Nothing New, about 300 million pairs of shoes are thrown out every year, and, on average, it takes 30-40 years for a pair to decompose in a landfill fully. These figures were hidden from the public, and they were pushed to embrace the fast-fashion trends leading upheaval in the fashion and luxury market. Courtesy to the internet, the landscape started to change, and buyers put more thought while buying new fashionable products. They check its quality, location, the material used, and many other things to ensure their brands are doing their bit to ensure carbon neutrality.
Let bygones are bygones, and buyers should be allowed to shop from the stores without worrying about the product quality. With the rising demand for trending styles and ground-breaking innovations, modern buyers expect brands to respect them and manufacture products more responsibly. Sportswear retail expert Matt Powell explained to Business Insider that younger people are very concerned with how their purchases affect the environment. It is impossible from the brands’ end to ignore how much young buyers value sustainability. As a matter of fact, they are even willing to pay premium prices as long as they know their favorite label isn’t harming the environment.
Let us look at various ways the footwear industry is re-evaluating its sustainability measures:
- Implementing Software Solutions for Experience
Technology has made us more connected with the world. In the last couple of decades, we witnessed the scale at which technology impacts our decision-making power. The latest example would be mobile phones, which have transformed the entire game plan for all the fashion and luxury manufacturers and retailers. These solutions are specifically used to help people calculate calories and maintain good health. However, in recent days, efforts are made to ensure shoes are integrated with technology to boost comfort and convenience for fitness. Smart shoes feature insoles that can act as a Bluetooth-connected accessory and link activity or position to a smartphone app. Likewise, the 3D shoe design online enables brands to let their consumers design shoes in whatever way they like. The tool is equipped with digital features that enable users to check for any mistakes in their designs minutely. Also, it comes with a mobile responsive layout, thus, allowing them to customize their shoes anytime they like. It offers a win-win situation to brands and their buyers, thus ensuring brands are always at their top game.
- Incorporating New Materials for Production
The footwear industry is riding the gorpcore wave and enjoying swift sell-throughs at luxury retailers. The new rubber shoes have their moment in the footwear industry, the new unisex waterproof footwear that evolved from the “ugly shoe” trend and continues to resonate thanks to the popularity of gorpcore. The shoes benefit from the trend, and many fashion stylists and influencers have also begun to tout the shoes that show them as cool and practical. Here is an example of Bottega Veneta, who first presented the Puddle boot on the Autumn/Winter 2020 runway with a sleek aesthetic, one-piece mould and signature bulky toe, catching the eye of buyers worldwide. Their stores struggle to stock them because of the swift sell-throughs. Another case that highlights customers’ interest is of Lyst that more buyers are searching for rubber shoes are up 23 per cent since April. Besides, as per Edited, most sellouts of rubber rain boots rose 21 per cent for AW20 compared to the previous year.
The popularity of these trendy shoes can also be attributed to their affordable prices as the brands buy the material at cheaper rates. The pointer explains why people are more inclined towards buying recycled and reusable products.
The fashion and luxury industry is trying harder to make itself more sustainable and attain this target; they are undertaking various measures. However, sometimes their hard work falls short, and as a result, they are unable to achieve their dreams. The customized shoes online by iDesigniBuy help brands overcome these problems as its customization solution and digital features. The solution enables the brand to establish transparency with their buyers and allow them to watch the product they have decided to buy before making final payments. Also, since its customization, the brands can overcome the need for seasonality and streamline their production process.
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