Last year we all had been away from mothers to celebrate Mother’s Day, which is right around the corner. But as we are resuming our normal days by wearing masks and following social distancing, we have the opportunity to spend the day with mothers and pamper them with customized gifts. The brands must capitalize on this trend and let their buyers decide and design products, such as apparel, footwear, handbags, pieces of jewelry, caps, and mugs, among others. Our online product designer will help fashion, and luxury brands make their dreams come true and empower them to express their feelings freely and eloquently.
Product Design Tools Enable Brands to Unleash the Power of Customization
When most of the population was working from home or attending online classes, mothers indulged in 24*7 work and took care of everyone. As Mother’s Day is approaching, the apparel and luxury labels must seize this opportunity and offer services that enable their customers to celebrate and design products to be gifted to their mums.
To give you more insights into Mother’s Day trends, in 2020, eight out of 10 consumers celebrated the
holiday despite the pandemic. Last year, the National Retail Federation forecasted average Mother’s Day spending to reach $204, and we’ll likely see similar trends in 2021, especially as the world opens back up. This shows how much brands can leverage the gifting trend and offer novel services to their customers to convert potential buyers into loyal ones. Let us dwell in more to understand how brands can make the most of the day by providing customization services to end-users.
Here are a few ways that help brands to capture the moment on Mother’s Day:
- Trendy Apparels
In 2020, people spent most of their time sitting at home; they must be longing to wear some funky, fashionable, and trendy clothes. With brands reopening their stores, shoppers are filled with enthusiasm to shop again. At the same time, some had been shopping online but had lesser opportunities to wear them. As the world is gradually resuming to normal function, people would be looking forward to donning special customized t-shirts, hoodies, jackets, pants, skirts, dresses, and whatnot. The clothing lines have the chance to redeem themselves as they can let their buyers come to the store and allow them to design the clothes of their choice as per their requirement, fabric, and many other things. Our apparel customization software empowers brands to make every wish of consumers come true with its customization and digital solutions. The tool can be implemented on fashion houses’ websites as well as in physical stores.
- Incredible Jewelry
People hold jewelry close to their hearts, and when we have the occasion to celebrate it, and exchange priceless and incredible gifts. As we all know, ornaments are the best presents that can be given to mothers. In fact, many brands are offering discounts, personalized experiences, or some new designs. For example, Danish jewelry brand Pandora is launching its first sustainably lab-created diamond collection, as it looks to make diamond jewelry “accessible to a wider audience.”
With technological advancement, you can also gain an edge over the others by installing our 3D product design tools that enable your customers to digitally view your jewelry designs and modify them as per their needs. All this in 3d. Working on the same line isMango, a Spanish company that has launched a new capsule collection of accessories manufactured using 3D printing technology.
- Fashionable Bags
Bags are the most practical accessory to be invented for women. They can be used for possibly everything from keeping laptops to flaunting stylish bags. The demand for handbags is immense, and therefore, brands leave no stone unturned to entice their audience with novel designs. The leading brand in the luxury domain, Givenchy, has launched a new 4G bag. The bag’s clasp and embossed leather are a modified version of the label’s 4G emblem. The product is a rectangular style and is offered in a range of leathers, including smooth, crinkled, and embossed, and comes in chain or flap versions.
You can also let your consumers design a similar kind of bag through customization software, and they can print and embryoid it with anything they like.
- Fitness Shoes
In the past year, we have learned that health is wealth, and since shoes play an important role in helping people build a stronger immune system. Customers wear sneakers to go out for jogging, to run, or to indulge in physical activity that keeps them fit and healthy. Therefore, you can let your consumers design their footwear for this Mother’s Day as they like keeping fashion and health in mind. They can also a step further by allowing their buyers to color or get something imprinted on it and gift it to their mothers. Here is the case ofAdidas, which continues to inspire many footwear brands to collaborate and come up with new designs continuously. The label has partnered with the Lego Group to release a collection of sneakers in bold colors and textures that emulate a lego brick.
Closing Comments-
From the cases presented, it is evident that there are numerous opportunities to leverage and help buyers celebrate Mothers’ Day in the unique way possible. If you are willing to seize a similar chance, the product design software by iDesigniBuy is the go-to company as it enables brands to unleash the power of customization and let their customers freely their products required from head to toe.
If you are willing to explore new opportunities,
