Last week we celebrated Earth’s Day, and still, the fashion industry is looking for options that help it counter production issues. Though, it would be incorrect to suggest that the sector has attained zero growth in terms of grappling with the pollution it caused to the planet. The evolution of technology has helped it to tackle its over-production issues and come up with solutions. The apparel design software works on such advanced technology, as it enables brands to check their production process and helps them to streamline it with digital solutions.
Fashion Design Software Enables Labels to Adopt Strategies for Promoting Sustainability
The fashion industry has been the face of pollution, but as consumer awareness increases with time and material available on websites and the internet, the brands must adopt technology to scale up their business and balance the planet. In this blog, we shall highlight the various steps taken by various fashion houses and how others can be inspired to revamp their business model and boost sales. Here, we put together everything you need to know about the businesses, brands, and technology offering real solutions for the fashion industry as it faces up to the climate emergency.
Here are various instances that show how technology can help brands tackle overproduction:
- Rising Demand for Second-Hand Clothes
The fashion sector’s newfound love for take-back programs and recycling clothes from consumers is gaining a lot of applause from the experts. In fact, this trend has been praised in western countries for its circular nature. But is it a deception? Are the brands trying to hide something from buyers? According to an article published in the Vogue Business, a deep-dive investigation revealed the most worrying truth that several clothes still end up in the Global South as landfill and litter. The best might become recycled cashmere, but the rest ends up in dumps in markets like Ghana, hurting the local designers, manufacturers, and environment. This is too much to handle. Therefore, brands must move to fashion-tech that enables them to meet the demands of slow fashion and maintain customer fashion requirements.
As second-hand clothes become a bigger priority, resale platform Thredup has an opportunity to achieve scale and make its technology investments pay off. But Thredup, which holds inventory from sellers, is betting its white-label technology can help brands and its profitability. It is also essential for brands to realize that the fashion-tech is gradually raising the bar and increasing competition in resale in the past year. Besides, young customers play a vital role in surging the demand for the second-hand market, as they weigh more significance on substantial growth and sustainability metrics. Similarly, our3D fashion design software allows brands to capitalize on this trend and entice more young customers with its novel digital solutions and enables your buyers to view their designed products in 3d.
- Becoming More Transparent with Customers
Since the pandemic outbreak, many apparel houses have decided to go green, along with many big retailers who have started their campaigns to establish themselves as credible sustainable brands. But many experts are questioning how much brands are practicing what they preach. As per many experts, in our current world, where it’s impossible to be 100% sustainable, what can be sustainable actually mean. As some brands are moving away from the term altogether, preferring, instead to describe specific actions and strive for perfection within those, what we do know is consumers are starting to suffer from information overload, not knowing which way to turn but with a clear desire to get back to the shops and be more responsible in their purchases.
As brands realize the significance of sustainability and the rising number of young buyers relate to the term, they are becoming more transparent and clearer. The medium and small apparel companies are deploying specific actions rather than using the term sustainability with an acknowledgment that help them to cater to the needs of the environment and people in the best possible way. These companies, being smaller, are generally more transparent by nature, can be closer to their products and raw materials, and can be truly agile when implementing change. One clot line working in this direction is Lone Design Club. It has supported the change from its outset and makes significant headway in connecting conscious consumers with these game-changing independent brands.
- Capitalizing on the Latest IT Solutions
We are witnessing a large-scale impact of COVID-19 on the retail sector across the globe. The pandemic has already affected the way consumers shop, retail selling, and rising unemployment, causing challenges and shoplifting. With all of these changes, it’s becoming clear retailers should be looking to implement new technology to help fight this growing trend. SuperTag 4 is Sensormatic Solutions’ most advanced anti-theft solution to date to help proactively and effectively fight growing shrink in high-value merchandise categories.
These novel IT solutions enable brands to grapple with any challenge they face. Besides, they are effective in helping clothing brands to make more business and connect with their audiences. As we all know, online shopping is rising exponentially; brands that have refrained themselves from actively participating in the league are now facing the downwind. And the labels that were successful in identifying the trend flourished in the fashion market. Erve Shop, Erve Europe’s online B2B shop, founded in May 2020 during the first lockdown, has significantly expanded its customer base over the year.
The Ball is in Your Court-
From the facts and instances mentioned above, it is evident that brands need to think and go beyond merely using the term “sustainable” to tackle environmental issues. It would be unfair to say that fashion brands are doing little to work for the best for the planet, but it is also true they need to a lot more. Every action that brands take these days should convey and truly depict their intention of working together with nature. And for this, they will need support from the fashion-tech companies. The clothes designing software by iDesigniBuy provides a digital and customization cushion to brands that empower them to make bolder moves in the sustainability direction and garner more profit.
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