Twenty years back, who would have thought that people would be able to order their favorite pair of pair, shirts, and blazers without going to the physical store. The answer is digital technology. In this digital era, nothing seems impossible to attain, and the fashion industry was a little late to accustom to these changes and has very well submerged itself in the new age. The new business tools, such as online tailoring software, takes your brand to the next level and allows your customers to experience something they have never seen before. Its customization feature comes along with the digital characteristic that enables them to select, design, personalize, and later head for payment, all in 3d.
Tailoring Solution Software Preparing Brands to be Digitally Advanced
Fashion has an innate nature of changing itself, and over the course of time, we have seen how the style that was in trend some years or season back can’t be seen anywhere. In the 1940s, people would stand on a pedestal in the middle of a room while strapped into a harness made of measuring tape. Huge mirrors would surround them, and people around them would then suggest whether it fits or not. Then came the era of proper stores where sizes and types of pants or apparel, in general, would be categorized, then came online business, and now it’s the time to embrace digital technology.
The technology is a powerful tool to let you stand out from the crowd, and the cherry on the cake is it allows brands to meet the dynamic customers’ needs. Some made-to-order boutiques and fashion brands want to shorten the processing time and labor involved. Instead of measuring the client with a measuring tape, the tech-forward-minded ones implement 3D body scanning to capture the storefront’s body measurements. Each scan takes merely a few seconds. Besides, the earlier model of measuring would use either labor-intensive processes or processes that improve efficiency while potentially sacrificing fit and customer satisfaction. The local and traveling bespoke tailors typically require 3 to 5+ fittings with the customer to achieve the desired fit. However, the tech-friendly brands have been drastically improving their shopping experience by providing their customers the best of both worlds, that is, combining the traditional showroom with modern technology.
From the above paragraph, it is evident the apparel industry has undergone a massive transformation, and there is nothing to turn their back on. And those tailoring companies that fail to realize these new technological trends swiftly disappear from the customers’ memories. In this blog, we shall introduce brands with several benefits and trends that are prompting brands to strive and achieve more. Let us study these elements more minutely in the below points.
Here are some factors playing a pivotal role in upsurging the role of digital technology in the apparel industry:
- Transforming Showroom Experience
COVID-19 has caused people to fear touching anything that is outside their home. Constant sanitization is the only way other than wearing man, can help people to prevent from getting infected. Therefore, brands need to adopt strategies that ensure people are safe. For example, Alton Lane is a custom menswear company that offers a unique experience for customers shopping for business attire by integrating an elegant showroom with technology. When a customer arrives at a fitting appointment, they first enjoy a drink while reviewing fabric options. They are then measured using 3D scanning technology, which uses 32 sensors to capture the customer’s image within 30 seconds.
A fashion trend flowing parallel to these twin currents involves dressing for your body shape and maximizing your assets. Digital technology is catching up with the notion that one size doesn’t fit all – that there is an alternative between ready-to-wear and made-to-measure, no doubt propelled by the fact that up to half of online clothing purchases are sent back, often because of an unflattering fit. Likewise, the digital tailoring software allows brands to provide a never-seen-before experience, such as selecting, designing, customizing, and seeing in 3d with its 360-degree preview feature.
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- Capitalizing on Holiday Season
The holidays are a huge annual shopping event, but many retailers and merchants don’t know what to expect this year. As we gear up for the most online holiday season yet, tech companies across ecommerce will need to collaborate to ensure a seamless merchant experience.
With holiday shopping starting earlier and online demand growing more than ever, merchants face many increased challenges. These include everything from rising unease around delivery delays, cutting through the noise of online promotions, and ensuring they have a robust platform that is easy for their customers to transact. The best ecommerce platforms today have a robust range of options to serve these needs:
Partnering with a range of shipping providers and making the process as easy as possible is critical; it gives merchants flexibility and comfort to know they have a variety of shipping options at their disposal.
- Forming Partnerships with Fashion-tech
As the pandemic crushed the entire apparel business, especially for the brands that provided suits or any formal wear to people, they were asked to work remotely and didn’t require much of these kinds of attire. Seeing these trends, the Japanese apparel group Onward Holdings and online fashion retailer Zozo partnered in a bid to create new revenue streams based on big data. Using data covering 1 million different body shapes previously collected by Zozo, the two companies started selling custom-made jackets and other items in August. The partnership prompted other influencing players to look into digital technology as a means to expand their business.
For many designers and SMEs, these constant lockdowns caused a panic-like situation in the fashion market. And many had to shift their production line to survive during unprecedented times. Phoebe Gormley, who co-owns the first bespoke, women-only shop on the Row, Gormley & Gamble, won’t be conferring with her clients over the internet. The degree of difficulty is too high. Instead, she has sold tens of thousands of dollars worth of pandemic masks, some from leftover shirt fabric, and, more ambitiously, is prepping a new, socially distanced venture — an online store called Form Tailoring by Gormley & Gamble.
The Ball is Your Court-
As fashion brands’ competition intensifies to gain market share, businesses that create a more satisfying and positive shopping experience can build stronger customer loyalty. Leveraging precision technology to make custom-fit apparel in a shorter period is an edge in the era. Similarly, our online custom tailoring software by iDesigniBuy provides robust business solutions to companies enabling them to provide top-quality customer services. The tool is designed to accommodate any technology advancement, thus ensuring your brand is always on the top of its game.
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