Footwears are a personal commodity for anyone owning them. Each buyer’s choice is different; their foot size varies; long story short, it is next to impossible for consumers to buy a perfectly fitted pair of shoes and even manufacture to produce shoes that fit all. Hence, customization. It is a powerful and effective strategy to spur the footwear market as it allows brands to give consumers free-hand shoes for designing shoes in whichever way they want. Taking this concept to a new level is our online shoe design software, a customization solution to fashion and luxury companies for enhancing their personalization services with digital features. The custom-made tool allows your customers to select, design, and customize their shoes in 3d and view it in a 360-degree preview.
Custom Design Shoes Offering Solutions to Adopt Robust Business Strategies
As the holiday season is approaching us, brands are leaving no stone unturned to entice their audiences. From the recent trends, it is evident that shopping would be entirely different than it was in the past, all thanks to the COVID-19 pandemic. As a result, customers are increasingly buying online but still expect personalized shopping experiences. The buying experience doesn’t provide online services; instead, brands need to work on their digital front to compel them to come to their website regularly. The luxury brands need to be digitally master, which enables them to use innovative technologies to transform their business model and the leadership to envision what trends would come up in the next few years and how they will tackle it. By combining these two qualities, the luxury brands can grapple with any challenge they face and are ever-ready to bounce back even if they lack a certain point.
Besides, the consumers have become so advanced in terms of using technology that it is a must for brands to match-up to their expectations or be ready to witness your downfall. Don’t worry; in this blog, we will educate you on how other brands are transforming their business models using various strategies and how you too can learn from them and implement them on your site. Let us dive in.
Here are some strategies helping brands to stay at the top-game:
- Forming Partnerships with Market Giants
Joining forces is an efficient and effective tool for market expansion and reaching out to audiences that you may have failed to target in the past. By forming partnerships with the market, giants enable brands to showcase what they have in store for consumers and learn from them about their expectations and what they are looking for in a brand. Adidas, a leading name in the footwear industry, is working on a similar concept and has launched its first collaboration with Wales Bonner. The Fall/Winter 2020 collection first debuted on the runway during London Fashion Week earlier this year and is now available for retail.
The brand has taken inspiration from Bonner, a Jamaican heritage, and made an effort to bring together literature and music through its collection exploring 1970s subcultures from the perspective of Caribbean youth in London. The collection line includes a broad range of products, such as tracksuits, a football jersey, cotton T-shirts, two different versions of the iconic Adidas Samba sneaker, and the designer’s take on the SL72 sneaker silhouette.
- Leveraging Technological Advancement
As discussed above, we live in the era of technology and the internet, and the brands that fail to recognize this would disappear faster from the memories of customers. Thus, brands must always make efforts to be always adaptive and tech-friendly to meet consumers’ dynamic needs. Brands also form a partnership with fashion-tech companies for streamlining their product, product development process, improving their time to market. Likewise, our customized shoes online provide innovative enterprise solutions to fashion, retail, footwear, and luxury companies to achieve strategic and operational digital transformation goals.
The tool provides dramatic growth to footwear companies and offers opportunities to implement an innovative IT solution aimed at supporting the entire product creation process. These solutions enable brands to enhance daily business efficiency, allow the product creation team to focus on key business areas, and dedicate more time to the valuable end consumer and their needs.
- Accelerating Shift of CPG Brands to Ecommerce
CPG brands that traditionally rely on brick-and-mortar distribution will need to increasingly adapt to the direct-to-consumer (DTC) environment to remain successful. This shift of CPG demand to DTC has been accelerated by stay-at-home orders across the U.S., leading to the laggard group’s adoption in a traditional tech adoption life cycle.
According to Statista, as of March 2020, 5% of surveyed U.S. consumers above the age of 64 made an online purchase for the first time as a result of quarantine and social distancing. A third of consumers in this demographic said they planned to buy more from online marketplaces. Besides, Deloitte‘s report suggests that in the first quarter, about 70% growth in DIY and home-related goods, and 35% growth in digital sales for active apparel, learning products, and toys.
- Growing Interest in Sustainability
For a very long-time, people have been discussing brands’ attitudes towards nature and its labors. And with the magic of the internet, people always know what brands are up to, and measures are they adopting to control pollution. Therefore, it is essential for brands to come clean and establish transparency with their buyers and show them their true intentions. Besides, while the coronavirus pandemic has some covering their sneakers while they’re out or keeping them out once they get inside, many of us can claim one pair of sneakers or another among our belongings. Similarly, custom branded shoes, bundled kits, and sustainable everything was among the hottest trends at ASI Orlando, held Jan. 4 to 6 at the Orange County Convention Center. Sports Solutions partnered with Sock101 (asi/88071) to offer five different customizable shoes, including slip-on and sneakers. The shoes can be packaged in branded boxes or even bundled with matching promotional socks for extra promo punch.
- Offering Premium Shopping Experience
Shopping is a personal thing; some do it out of a hobby, some out of necessity, and brands must learn to capitalize on these needs. A study from Qubit found that two-thirds of respondents said they expect personalized experiences from brands they’ve shopped with before. Those experiences could include targeted advertisements, personal concierge, or suggestions based on their previous purchases. A personalized e-commerce experience can help you retain existing customers and attract new ones, as well as increase your sales by making your customers feel valued and seen.
The first step in your customer experience strategy is to have a clear customer-focused vision that you can communicate with your organization. The easiest way to define this vision is to create a set of statements that act as guiding principles. For example, Zappos use their core family values, and these values are embedded in their culture, which includes delivering wow through service, being humble, and embracing change.
The Ball is in Your Court-
As the world around us is changing, it is imperative for brands to adopt strategies that expedite their process of meeting dynamics requirements put forth by customers. By adopting the techniques mentioned above, you can attain your professional goals with ease. The design your own shoes online by iDesigniBuy is a customization solution that allows you to transform their business with the latest technology and help them raise the bar and provide top-notch services to their customers. The tool is well-designed to accommodate any change in the luxury industry so that you are always in a better position to combat any unprecedented events.